Beyond Business Solutions Blog

Blog Authors

Latest from Beyond Business Solutions Blog

Introduction to Competitive Analysis in Marketing
Competitive analysis in marketing is all about understanding who your rivals are, what they offer, and how they sell their products or services. Think of it as a deep dive into what the competition does right and where they might be dropping the ball. For women-led organizations, this insight is crucial. It’s not just

Having a strong online presence is essential for small businesses to thrive. One powerful tool that can help boost your visibility and attract more customers is Google My Business (GMB). This free platform allows you to manage your business listing on Google Search and Maps, making it easier for potential customers to find and connect with you.
How can you

Authenticity is king (or queen!). Consumers crave genuine connections and relatable experiences, and user-generated content (UGC) offers a powerful way to tap into that desire. By encouraging your audience to create and share content about your brand, you’re essentially handing them the megaphone, allowing them to become your brand ambassadors.
But how do you effectively leverage UGC?
Here are some

In the spirit of International Women’s Day, which champions empowerment and equality, let’s shine a light on a powerful tool for female-led businesses and nonprofits: collaboration.
Collaborating with other women-owned brands doesn’t just benefit your own organization; it strengthens the entire sisterhood by promoting knowledge sharing, resource optimization, and mutual success.
Why Collaborate?
Imagine the possibilities:

  • Reaching new audiences: Partnering

When it comes to social media marketing, we’re faced with a choice: Facebook or LinkedIn? Both platforms boast millions of users, seemingly endless possibilities, and the potential to skyrocket your business growth. However, before you get lost in a swirling vortex of hashtags and sponsored posts, let’s take a deep dive into the unique strengths and weaknesses of each platform,

Let’s face it, ladies. Networking can feel awkward at times. Stiff handshakes, random small talk, and the inevitable “business card shuffle” – how often does it really spark a sense of connection and growth? There’s a better way to build meaningful relationships and propel your business forward: LinkedIn.
Think of LinkedIn as your professional playground, an online stage where you

It’s February and Black History Month; this month is more than a time for reflection; it’s a period rich in acknowledging Black heritage, resilience, and achievements. It’s about honoring the trailblazers of the past, recognizing today’s pioneers, and committing to amplifying voices that have been historically underrepresented.
Here at Beyond Business Solutions, our commitment to supporting and empowering our community

In today’s digital landscape, social media has become an indispensable tool for businesses of all sizes, and female entrepreneurs are no exception. With its vast reach, targeted advertising capabilities, and ability to foster meaningful connections, social media offers a powerful platform for women to showcase their expertise, build a loyal following, and achieve their business goals.
Social Media: The Leveler

In the ever-evolving realm of digital marketing, email remains a powerful tool for connecting with audiences, fostering relationships, and driving conversions. However, measuring the effectiveness of email marketing campaigns can be a complex task. Open rates and click-through rates (CTRs) are two key metrics that provide valuable insights into how your emails are performing.
Open Rates: Unveiling the First Hurdle

The year is 2024, and the social media landscape has shifted from vanity metrics to meaningful connections. While likes and shares still hold some currency, authentic engagement has become the holy grail for brands and creators alike.
But what does “engagement” even mean in this ever-evolving digital space? It’s more than just a thumbs-up emoji. It’s about sparking conversations, fostering