An article in the March-April 2023 edition of the Harvard Business Review titled Beware a Culture of Busyness had a very strong message to share with readers: “Organizations must stop conflating activity with achievement.” It explains why busyness has become so valued in organizations these days as well as the significant damage that results from prioritizing and rewarding busyness. If
Content marketing is hotter than ever right now and shows no signs of slowing down. As a recent Forbes article explains, “Effective marketing and content creation are inextricably linked. It’s one of the best ways to regularly connect with your audience while boosting your reputation and credibility. …[So,] in today’s digital-first consumer ecosystem, it’s increasingly important to generate content for
This is a question that business professionals ask a lot! There is hesitancy around the cost of joining, the time commitment involved, and whether the benefits gained in exchange will be worth it. But the answer to the question, “Should I join an association?” is yes! (Now, do not confuse that with the question, “Should I join every association?” because
There is an old adage in business: “If your business isn’t moving forward it’s standing still, and your competition is gaining on you.”
This time of year I have a lot of conversations with business leaders about how they can get their business moving in the right direction. The CEOs I talk to tend to fall into one of two
Lunch & Learn – Data and analysis on the state of the manufacturing sector.
Enjoy a complimentary lunch on Wednesday, February 8, 2023 as Bank of America economist Ehiwario Efeyini provides us with a variety of data and analysis on the state of the manufacturing sector. Center for Advanced Manufacturing of Puget Sound is hosting this special event to shed
If there was one word to describe the state of work right now it would be this: complex.
Work got really complicated in 2021 and 2022 and it’s likely going to be even more complex in 2023.
Questions are flying at business leaders faster than they can answer them.
While new B2B sales trends have emerged over the past two years, it’s safe to say that we have now moved past “pivots” and temporary adaptations to what can only be described as a B2B sales revolution. An entirely new era of B2B sales has taken shape and is continuing to evolve, transforming everything from go-to-market strategies to strategic revenue
“Thought leadership” has officially found its place in the content marketing buzz word hall of fame. With more brands trying to become thought leaders, there are now countless resources on how to become a thought leader (some better than others!). But what many of these resources fail to address is why thought leadership is so important these days and how
This is an exciting topic. Events change lives and have been a springboard for business opportunities. Events introduce you to another company that offers a new revenue stream. Events are where you can get a sample of peoples’ character and skill with a low investment.
Keeping in mind there are many unknowns and variables, here are thoughts and tasks “we”
Over the last three years, service providers have found ways to pivot in response to market disruptions. Now, amid rising inflation and slumping economic indicators, they are learning how to be recession-proof as well. While no one can predict definitively what kind of economic downturn we are in for or how long it will last, there are a few key