Building Business Revenue Blog

Blog Authors

Latest from Building Business Revenue Blog

Have you ever read a business article that talks about “the power of storytelling”? If you have, you probably felt like it was a little shallow that researchers and analysts tout the benefits of storytelling across everything from gaining followers to increasing sales to cultivating brand loyalists. I mean, of course telling a compelling story can potentially improve sales and

In times of planning, we ask questions like, “How do we continue this momentum?” and “How can we improve results?” We want to understand the keys to success – the path we should follow to get where we want to go. And yet, we sometimes forget that the path to success is simply moving forward.
Letting go of the old

Thank you for joining us for this informative Q&A. Today we are discussing how B2B sales has changed over the years, and how it hasn’t!
In this interview Elizabeth Harris, a CRO (Chief Revenue Officer) with more than 20 years of B2B leadership experience, will share with us how the industry is shifting as well as what has remained foundationally

Turmoil and uncertainty aren’t going away anytime soon. So, as business leaders, we are left with two choices – bemoan this fact or do something about it!
Complaining about reduced budgets, labor constraints, accelerated timeframes on go-to-market strategies, added competition, increased channel options, and the like are futile efforts. There will always be challenges, but there are also tools, processes,

Some sales teams have it. And some don’t. What makes some B2B sales teams great? In working with B2B sales teams for 25 years, I have discovered that there are three key qualities that set high-performing sales teams apart – the right goals structure, authentic camaraderie, and a foundation of trust.
Whether your sales team is consistently exceeding expectations, plateauing

With all the buzz right now around integrating AI and automation solutions into organizational strategy, it is worth taking the time to understand what kind of benefits marketing automation can offer and how to best utilize it to drive organizational success.
Let’s look at which kinds of activities are included in marketing automation, where it is best utilized to drive

Undoubtedly, you have heard the famous phrase, “You can’t improve what you don’t measure.” And yet, inherent in this quote is the misconception that the reverse is true as well – that if you measure it, you will also be able to improve it. This errant belief can cause leadership to overemphasize measuring a wide array of disparate metrics. The

Business alignment is everyone rowing in the same direction at the same time to get where they want to go together. When departments and divisions across the whole company are aligned around a singular objective, they will accomplish what they set out to do. Therefore, alignment is how businesses achieve their goals.
However, alignment is far more elusive than many