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While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel holds any marketing benefit for them too. The answer is a resounding yes. Increasingly, in fact, B2Bs need to be on Instagram. Why? The reason is simple: your audience is there. While LinkedIn remains the …
Should Your B2B Be

While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B arenas. In either case, influencers are best defined as someone with the ability to impact the buying decision of a target audience. In B2C, influencers are often fashionistas, recording artists, celebrity chefs, and the like—especially …
The Continued Rise of

There is a common misconception about what media relations is and what it entails. While social posts, news releases, and blog posts are sources of news, media relations is the process of communicating such news directly to a journalist, in the form of a pitch. Media relations is handled by a company’s communications officer or …
5 Things B2Bs Must

While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts …
Hear Us Out: 7

I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was …
The Role of Digital

Carabiner video director Lisa Whitman has spent 30 years exploring the stories of people, companies, and brands. While working with clients, she’s learned two simple rules that can help companies win customers every time, even in today’s crowded market. Do you know what the two rules are? Watch the short video below to find out:
The post What’s the Secret