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If you’re trying to grow your law firm’s visibility online, there’s one overlooked asset that delivers both immediate trust and long-term search engine dominance: client reviews.
Too often, attorneys think reviews are just nice extras. But in truth, they are one of the strongest local SEO ranking…
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How to Build a Network That Drives Referrals
Before diving into networking tactics, make sure your LinkedIn profile is setting the right tone. Your profile is often the first impression you’ll make when someone clicks your name. At a minimum, lawyers should have a professional headshot, a…
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For law firms seeking rapid, sustainable growth, mastering the intersection of digital presence, lead generation, and operational efficiency is no longer optional. The strategies that once provided a competitive edge—like organic SEO and traditional advertising—are being redefined by more agile and personal methods. Today, firms that are…
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When prospective clients need legal help, their first stop is often Google. Whether someone is facing a complex family matter, dealing with a business dispute, or recovering from a personal injury, the search engine becomes a trusted gateway.
For law firms, appearing at the top of those…
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If you’re a solo attorney or partner at a small law firm investing in Google Local Services Ads (LSAs), there’s a critical change you need to know about. As of April 2025, Google has updated its LSA policies to assert ownership over call recordings and intake…
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Creating a strong marketing strategy is essential for law firms aiming to attract and retain clients. Whether your practice focuses on personal injury, criminal defense, family law, or corporate services, a well-structured marketing approach is your foundation for visibility and growth in a…
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Standing out in a crowded legal market takes more than just having a strong website and a few search ads. Law firms are finding success with Connected TV (CTV) advertising and cross-device retargeting to reach potential clients with greater precision.
This approach uses streaming video ads along…
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AI is revolutionizing how people seek and find information online. Increasingly, individuals are turning to conversational search tools like ChatGPT and Google Gemini to ask complex questions and get immediate answers.
For law firms, this presents a powerful opportunity: these tools can recommend your content directly to…
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Getting your law firm noticed online isn’t just about doing one thing well—it’s about doing the right things in the right order. SEO and digital advertising are two of the most powerful tools available, but their impact multiplies when they work together.
In this article, we’ll walk…
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Family law isn’t just about serving more clients—it’s about serving the right ones. Attracting higher-value clients means reaching individuals who are not only seeking legal services but are also ready to invest in top-tier representation. Digital marketing gives firms the tools to position themselves as the clear…
