This article breaks it down step-by-step so you can create a press release that is both search-engine-friendly and attention-grabbing for more positive media coverage.
1. Craft a Powerful Headline (Title)
Examples:
We like press release a heck of a lot here.
Too often we hear from owners who feel that their website is floating around the internet like a sad little raft, barely anyone noticing it, except maybe their mom and that one bot from Russia.
And now you’re reading this page and wondering why your search rankings stink and nobody’s
If you are on this page, it’s because you are a friend of Miranda McCroskey at UnlockLegal and you love free publicity too.
Have you ever worked on a wild case involving a licensed professional? Miranda wants to hear about it! Whether it was a doctor, nurse, CPA, or any other professional whose legal troubles nearly cost them their career,
Horizon Search Podcast with Jason Ciment
Feel like business advice often sounds the same? Strategies that seem great on paper but don’t actually work in real life?
I get it.
That’s why I was excited to join the Horizon Search Podcast to share real, actionable insights from my own experience. The episode, “How to Lead the Market,” is packed
Company X, specializes in women’s health services and partnered with our agency to optimize their Google Ads campaigns. The goal was to drive meaningful conversions, reduce the cost per conversion (CPA), and connect with a highly targeted audience.
This case study highlights the campaign’s performance during this three-month period and demonstrates its effectiveness in generating high-quality leads for the client.
GV Content CalendarThe post Social Calendar first appeared on Get Visible.
For many lawyers, CPAs, consultants, and other professional services, client acquisition is driven by personal referrals. When you get a referral from a trusted source, you don’t have to do much vetting to know if it’s a good lead. A referral from a colleague or friend carries more weight than any online ad or website ever could. However, with the
A Guide for Facebook, Instagram, Pinterest, and Twitter
Social media platforms are crucial for personal branding, business marketing, and connecting with a global audience. However, success on social media isn’t just about creating engaging content—it’s also about posting that content at the right time.
This comprehensive guide explains the optimal posting times for four major social media platforms: Facebook,
Turning Likes and Views into Revenue
Did you know that salespeople who are socially active on LinkedIn generate 45% more leads?
LinkedIn is a powerful tool for professionals looking to build their network, showcase their expertise, and ultimately, achieve their career goals. By leveraging engagement on LinkedIn, businesses and individuals can turn likes and views into real revenue.
Understanding LinkedIn
Social Media Campaign reduced lead acquisition cost 20x from $100 to $5.00 per subscriber
Client: Non-profit Media Organization
Problem: Reduce costs to acquire subscribers (to newsletter)