Latest from Heights Strategic Marketing Blog

If you’ve ever ignored your car’s “Check Engine” light or put off a yearly physical, you can understand why many companies delay addressing their marketing. It doesn’t feel urgent. Despite inefficiencies, they manage to stay afloat—often thanks to a strong sales team generating business even as marketing falls short.

You can keep postponing that decision to update your strategy, tweak

You’ve probably noticed that your Google searches look a little different recently. In May 2024, Google launched AI Overviews, concise summaries of long-form web content that show up at the top of Google searches. Like this:

These overviews often provide exactly the type of quick answer that searchers are looking for, resulting in more and more zero-click searches. (A zero-click search

Ever find yourself clearing out your inbox, getting a little delete-happy, only to discover an important email from days/weeks/months ago that you completely missed? OOPS!

Subject lines like “Following Up” can easily get lost in the digital clutter just like important tidbits of information can get buried in a wall of email text. These are common problems with text-based communication.

Have you noticed that your customers have changed in how they prefer to buy, shop, and make decisions? 

Maybe you’ve noticed that your customers (or yourself!)

  • Get more quotes. “Shop around”
  • Are less trusting of salespeople 
  • Are less patient
  • Want to feel in control/empowered
  • Have more options than ever
  • Do more research online (reviews, comparisons, pricing)
  • Include more decision-makers 

Armed

Let’s talk AI. 

You’ve probably dipped your toes into the world of ChatGPT or another AI tool, been wowed by its capabilities, then maybe felt a shiver run down your spine. Totally normal.

It probably went something like this:

“Whoa, this is incredible!”

beat

“Wait, is this thing after my marketing job?”

Here at Heights, a marketing agency that lives

If you are a business owner who has primarily relied on referrals, investing in a more strategic marketing plan and lead generation can feel daunting. Where do you start? How much should you expect to spend? 

The truth is, marketing success is often about building momentum. Instead of isolated tactics, it’s a strategic sequence, a carefully constructed chain reaction. By

In today’s competitive landscape, success hinges on more than just financial expertise. It’s about building trust, establishing authority, and effectively communicating with your ideal clients. 

While mastering the market or the IRS’s many curve-balls is (obviously) crucial, savvy financial service firms understand the importance of crafting a compelling brand identity and creating a user-friendly online presence. 

Here are ten common

You’ve probably wondered, “When will I see results from my marketing?” It’s a common question. 

In simpler terms, how do you know if the marketing strategy is actually working? How do we measure results?

And at Heights, we want to tackle these key questions head-on so that our clients aren’t left guessing. 

To get a clear and accurate answer this