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Latest from KWSM Blog

One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that resonates with a client’s current audience and attracts new fans from the desired target audience – all structured into cohesive messaging campaigns.    We recently saw the fruits of our labor pay off with Portland Cider Company, a cidery in Oregon. Portland Cider Company is rooted in making high-quality cider that combines an old-world cider-making approach with Portland…
When prospective clients research attorneys online, it may take them some time to determine which person to contact. You can re-engage people who have previously interacted with you online with the proper marketing tactics in place, and continue to stay top of mind throughout their decision process. A lead magnet is a gated piece of content that is downloadable in exchange for an email address or other contact information. Your firm can use this strategy to acquire contact information for prospective leads so that you can follow up with these individuals in the next phases of your marketing strategy. Here…
Halloween will look a little different in California this year, with the local government in San Diego County recommending one-way trick or treating as an alternative to traditional Halloween activities amid the coronavirus pandemic. But never fear- your business can still bring the spooky spirit to your audience by producing scary good content. If you want to write bewitching blogs, check out our top 4 tips on the blogging basics for your San Diego business this Halloween!      Trick or Treat? No One Likes Clickbait. Creating the perfect blog title isn’t always easy. You need a title that conveys…
Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more pressure than ever for businesses to step up their digital game if they want to stay connected with their audience during this time.   One of the most effective ways our digital marketing team in Atlanta has been able to accomplish this for businesses in the area is by facilitating and promoting their webinars.   While webinars may seem like…
If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You can see anything and everything that happens on your website, but without proper direction and understanding of the data, it can be easy to get lost down a rabbit hole. If you’re feeling confused or overwhelmed by your Google Analytics data, here is a breakdown of the best Google Analytics metrics to track. Total vs. New Users When looking under the Audience Overview, you will see a breakdown of both “all users” and “new users”.…
Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count.  An optimized local SEO strategy can turn those searching for your business online into customers that help your bottom line. Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, and one of these is SEO. You already have a website, so investing in a little TLC for it can go a long way for brand recognition, lead generation, and local search results. So, how do you know when…
As we head closer to the holidays, many social media platforms are gearing up with extra tools and features. Google Updates Google Analytics Google has added some new updates to Google Analytics, including machine learning to help monitor and track key data trends, and alert marketers and business owners to new opportunities. Google has also added new predictive metrics, including potential revenue you could earn from a particular group of customers. Facebook Adds New Ad Features In preparation for Christmas in just 65 days, Facebook has been working on tweaking their Facebook ads to help businesses drive more advertising…
Pinterest has more than 320 million active users each month and can significantly help expand the local reach of your brand. Consumers use Pinterest to plan their next adventure, be inspired by recipes or plan remodels of their homes. What’s even more powerful about the platform is the ability for Las Vegas brands to influence purchasing decisions. 58% of Pinterest users make purchases based on pins they’ve seen in their feed. Here’s how you can start leveraging Pinterest in your Las Vegas digital marketing strategy. Showcase Your Personality Every business has a unique story and Pinterest is a great way…
If your business has struggled to achieve its goals when it comes to online conversions, it may be time to take a step back and analyze the bigger picture. While it’s easy to jump right into individual marketing tactics, sometimes the wiser move is pausing to create a smarter overall lead generation strategy that will better nurture your target audience and guide them towards your desired conversion goal.  Often overlooked, lead generation is one of the most vital elements of successful marketing. This strategy looks at the “sales funnel” to analyze the best tactics to use for the right audiences…
We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations.  Gathering and managing these reviews can seem overwhelming, but by constantly soliciting reviews and responding to both positive and negative comments about your firm online, you can establish your firm’s expertise and professionalism. Several websites house reviews of lawyers and law firms including Yelp, Avvo, Martindale-Hubbell, Facebook, Google, LinkedIn and more. You should check these sites regularly to ensure…