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Latest from Profit With a Plan

🎯 Episode Summary
If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech.
Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine

EP344 of Profit With A Plan Podcast
Released May 6, 2025

Guest: Jerry Potter: YouTube Lead Generation Strategist
Host: Marcia Riner, CEO of Infinite Profit, business growth strategist
🎯 Episode Summary
Most business owners get YouTube wrong because they’re following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.

In this episode, Jerry

EP343 of Profit With A Plan Podcast
Released April 21, 2026

Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist.
Host: Marcia Riner, CEO of infinite Profit, business growth strategist

🎯 Episode Summary

Getting people to say yes isn’t about pressure or manipulation. It’s about understanding how the human brain

🎯 Episode Summary
Growth should create freedom, not more chaos.
In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right

The Hidden Revenue System After the First Yes
🎯 Episode Summary
Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes?
In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the

When Something Feels Off: How to Fix a Business Before It Breaks
EP340 Profit With A Plan Podcast
Released 3/24/26

Guest: Jay David, Founder of Do Business Better
Host: Marcia Riner CEO of Infinite Profit®, business growth strategist

🎯 Episode Summary
Sometimes your business looks fine on the surface, but underneath, something isn’t working. Margins are tight, problems keep repeating,

Growth by Subtraction: The Strategy Most Business Owners Miss
Released March 17, 2026
🎯 Episode Summary
In this episode of Profit With A Plan, Marcia Riner sits down with entrepreneur, investor, and mentor Yarin Gaon to unpack a common growth mistake many business owners make: assuming that scaling means adding more. More offers, more clients, more services, and more complexity.

Founder Dependency: Build a Business That Runs Without You
EP338 Profit With A Plan podcast
Release date March 3, 2026
Guest: Paloma Goggins is a business attorney, M&A consultant, and transition coach. Ans the founder of Nocturnal Legal
Host: Marcia Riner, Business growth strategist and CEO of Infinite Profit®
🎯 Episode Summary
If your business stopped tomorrow, could it run

Brand Clarity Beats Polished Marketing 
EP337 of Profit With A Plan Podcast
Released February 17, 2026
Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands
Host: Marcia Riner, CEO Infinite Profit® and business growth strategist
🎯 Episode Summary 
If your marketing looks professional but still isn’t bringing in the right clients, your brand may be invisible for reasons

Make It Easy to Buy: Fix the Friction Killing Your Revenue
EP336 Profit With A Plan Podcast
Released, February 10, 2026
Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm.
Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist
🎯 Episode Summary 
If your marketing sounds right but sales feel harder than they should, there’s