Nicole Hanusek, CEO & Founder of Smack Happy Design, and web-designer-turned-WordPress-wizard Heather Bauer sat down for a behind-the-scenes look at how a few quick, cost-effective tweaks can make your website irresistible to search engines.
During our latest LinkedIn Live, we unpacked the exact five-step “SEO foundation” that helped one Bay Area business owner reinvent her online presence—and book two…

What Happens When Marketing Works?
Some say marketing is magic—a mix of creativity, timing, and strategy that makes a product or service irresistible.
Some say it’s expensive—a necessary but costly function that doesn’t always show its ROI right away.
But what is it really?
It’s hard work. It’s the kind of work that requires both strategy and heart, that impacts…

Believing organic growth is all about “SEO” is like expecting a single spice to make your entire meal. Yes, it’s important—but it’s only one part of the flavor profile. What you really need is Search Experience Optimization—a full, balanced recipe that keeps your audience hungry for more. While the traditional idea of SEO can still help, it shouldn’t be your…

A follow up to Need to Track Your Website Leads? Use KPIs!
You wake up one morning, check your inbox, and see a handful of inquiries from people eager to do business with you. Sweet, right? But hold on—do you actually know how they found you? Was it your newly redesigned website? Word of mouth from your biggest fan?…

Merging Onto the Fast Lane of Growth
Scaling your business can feel like merging from a quiet back road onto a six-lane highway—suddenly, you’re moving faster, there’s more traffic, and the margin for error is razor thin. But as Reid Hoffman (co-founder of LinkedIn and Inflection AI) insightfully noted on a recent episode of the Armchair Expert with Dax Shepard…

In today’s fast-paced market, it’s not enough to rely on intuition or guesswork. That’s why we spent years perfecting the D.R.E.A.M.E.R. Framework—a powerful fusion of creative thinking and analytical rigor that fuels real, scalable growth. We’ve seen firsthand how it empowers CXOs, business owners, and marketing teams to spark innovation, create impact, and drive transformative results. Now, we’re thrilled to…

Revolutionizing Art in the Digital Space
The Smack Happy Curated Art Show emerges not just as an exhibition but as a pioneering exploration of what art can become in the digital age. This initiative goes beyond traditional gallery walls, weaving art into the fabric of the web, transforming business websites into galleries, and turning an online journey into an art…