AI companies argue that their “systems make fair use of copyrighted content by transforming it into something new.”
In breaking down that statement, you’ll find a collection of persuasion techniques that propaganda researchers have been cataloging for nearly a century.
In this post, we’ll talk about how the language surrounding AI is being used to short-circuit the questions you should
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What Gets Lost When Nobody Asks Who Made It: Art Without a Maker Isn’t Art
“Kirameki I” ©Nicole Hanusek ArtWhat happens to us when we stop caring whether something was made with intent, with experience, with a point of view that belongs to a specific person who lived a specific life and chose to put something into the world because of it?
That question touches everything: how we understand history, assign value to human…
When Trust Becomes Part of the Timeline
On inherited websites, founder legacies, and the kind of reliability that gets written into acquisition timelines.
Some client relationships are transactional. You scope the work, deliver the work, invoice the work, and everyone moves on. But the relationships that mean something take a different shape. There’s shared history, an established shorthand, and a point where both sides stop managing the…
Should You Use an AI Website Builder for Your Business? Read This First.
Should You Use an AI Website Builder for Your Business?
Let’s be honest about what’s driving this question. You’ve seen the demos. Someone describes a website in a sentence, and thirty seconds later there’s a homepage with a hero image, a nav bar, and a call to action. It looks real. It looks finished. And it costs a fraction of…
Creating an Accessible and Inclusive Website
Why Responsibility Can’t Be Outsourced, and Why Shortcuts Cost More in the End
Accessibility has been part of my work for a long time. Long before it became something vendors tried to package as a shortcut, it was simply part of building websites that real people could actually use. That hasn’t changed.
What has changed is the number of businesses…
Should You Use AI to Build Your Website? A Practical Breakdown
So, should you let an AI tool build your website?
Short answer: maybe
Better answer: only at a very specific stage…and only if you know what you’re trading away.
Below is a quick 5–10 minute mini-guide and some questions people you can ask yourself before jumping on the AI website bandwagon. Our full discussion on this topic is here if…
Why “No Web Maintenance Needed” Is Algorithm Candy
Even Great Websites Break When No One’s Watching
There is a growing narrative online suggesting that if a WordPress website is built “correctly,” it should run indefinitely without being updated. Some posts go further and claim that web maintenance plans are unnecessary or that agencies who offer them are taking advantage of clients. These posts spread quickly because they provoke…
How our Complimentary Website Concept Works in 5 Steps
If you read our post about the importance of a free custom website mockup, you understand its value. It allows you to see your new website before making an investment.
Now let’s walk through how it actually works.
Our complimentary website concept simplifies your decision, making it easy instead of overwhelming. This is a simple, clear, and customized way…
Free Custom Website Mockup: Peek Before You Leap
If you’ve been putting off your website redesign because you’re not sure where to start or who to trust, you’re not alone.
Most business owners know their site needs a refresh but hesitate to invest without seeing what’s possible first. That’s exactly why we created our free custom website mockup offer. Think of it as a complimentary first look at…
You Don’t Need to Be “Techy” to Build a Great Website
In our latest episode of Let’s Not Optimize This, we spent some time reflecting on feedback we’d received about what it’s like to work with us, and noticed a theme: clients often feel relieved when they realise they can ask questions and get practical answers. Things like:
“I updated some records, and now something is messed up. Can you help?”…