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By Nyah Scott With an onslaught of vague and overly-complex definitions of online reputation management (ORM) flooding the Internet, here’s a simple and straightforward explanation of one of the most essential parts of marketing in the digital age.  “Online” Being online = limitless reach. The Internet. The world wide web. The great digital expanse. Whatever you call the collection of online platforms, people, businesses, and entities interacting with one another every minute of every day, it’s easy to realize that having an online presence is vital to any person or organization’s marketing strategy. Being online entails access to any individual…
By Nyah Scott Hashtags and their prevalent use on social media came soon after businesses and content-creators realized they could use the elusive pound sign (#) as a gateway to bigger online communities, find relevant content, and build an easily-discoverable online presence. What is a hashtag? A hashtag is a word or phrase (with no spaces in between words) preceded by the ‘#’ sign. Usable on the biggest social media platforms of our day (Facebook, Twitter, Instagram, LinkedIn, etc.), hashtags are “live,” clickable words or phrases that bundle posts tagged with the same hashtags into one feed of relevant content.…
By Nyah Scott Expanding your online presence is one of the best ways to spread information about your business and reach potential customers and clientele. With over one billion monthly users and user-friendly in-app business tools, Instagram continues to be a prime social media platform for individuals and businesses alike. During the current pandemic, there are restrictions that limit networking in-person. By sharing relevant content on Instagram, users can establish a manageable online presence that piques the interests of consumers and clientele and directs them to your business. 1)      Set up a business profile. By setting up your Instagram page…
By: Helena Stanley We all know interviews can be stressful, whether online or in-person, but doing one for news outlets can feel even more intimidating. Interviews can be tricky, but if you are prepared for what is to come, then they lose their fear factor. That’s why we’ve decided to put together this list of how to properly prepare for a media interview. Prepare for the Interview If the interview is not specifically based around one topic, think of talking points that will work to you and your company’s advantage. You want to appear professional, yet passionate, about what you…
By: Helena Stanley Nearly every professional has a LinkedIn, but what have you done to set yourself apart from others in your industry? LinkedIn is great for finding connections and expanding your network, but if you do not make use of these connections to further relationships with potential clients, you are missing out on potentially expanding your client-base. Here are some ways you can become more active and attractive to potential clients on LinkedIn. Keep Your LinkedIn Profile Professional It is important to keep your profile completely up to date with current experiences as well as relevant background information. The…
By: Helena Stanley             As social media platforms continue to take the world by storm, expanding their fan bases and continually introducing new apps and features to allow people to remain connected, companies must attempt to keep up. Amid the Coronavirus pandemic, where working from home has become the norm, social media plays a more important role than ever for companies. As a result, it is incredibly important to keep your company’s social media up to date in order to continue to reach current and new clients. Here are some tips to make the most of your social media platforms…
By: Helena Stanley PR and marketing are essential to gaining and retaining new clients. Without a plan or detailed blueprint on how to reach these clients, no matter how great the pitch may be, it may lack direction and can ultimately run out of steam. Therefore, we’ve compiled 4 steps on how to properly market to current and potential clients: Define and Maintain Attainable Goals This is an integral part of any marketing strategy because without set, clear goals, the project will fall apart because of a lack of substance. In order to define your goals, ask yourself who your…
By: Jennifer Goddard Combs To really succeed at marketing you need to be strategic, persistent, and consistent. A one-time Facebook advertisement or email blast may not be enough to attract customers to your business, or ensure your company is the first place potential clients think of when they need the services you offer. Building a buzz around your business requires a plan, and will take time. You can take your marketing to the next level by plotting out an action to take each week that will drive customers to your business. Open a spreadsheet, and plot out 26 weeks, starting…
By: Jennifer Goddard Combs Public relations crises are inescapable. Anyone in business can expect at some point to encounter a difficult customer, client, employee or circumstance whose actions or words have the potential to hurt them, their business and their professional reputation. If you have a business client who’s been hit with negative publicity, there are some basic things for them to consider – like, for instance, whether they should respond to it at all. As Abraham Lincoln once wisely noted, “What kills a skunk is the publicity it gives itself.” This is not to say businesses should never acknowledge…
By: Jennifer Goddard Combs Websites and SEO are undoubtedly important elements for building a successful business in today’s increasingly online world. But starting with these services neglects one basic fact: Putting your business on the Internet won’t automatically bring you customers. For that to happen, you need people to hear about you through sources they trust. That’s where public relations comes in. Public relations is essentially a type of advertising, but it’s more sophisticated – and far more powerful – than simply paying to display an advertisement in a publication or on a billboard, or getting your business listed in…