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Latest from The Goddard Company Blog

by Jennifer Goddard Combs

A well-crafted pitch, whether it’s a press release, website, video, or presentation, tells a story. In a short space, it conveys ideas about your brand, what you’re offering, and why someone should spend a bit more time with you or your product. The next big challenge is getting that story out in front of the people

By Jennifer Goddard Combs

It doesn’t take long to lose trust. Think about your favorite restaurant. It’s your favorite because yes, the food is delicious, but also because it’s reliable, consistent, and you always get great service. Then comes that night. The recipes have changed, the dishes are lackluster, and the staff seems to not realize you’re there. You wonder

By Jennifer Goddard Combs

In an increasingly niche world, specialization pays.Say you’re a company, and you’re looking for some marketing help. You know you want to drive traffic to your website, boost your social media presence, land speaking engagements, get noticed as an expert in your field, increase earned media, and have business journals writing about your savvy new hires

By Jennifer Goddard Combs

It once seemed that social media and its influencers would be the answer to every company’s prayers. No longer dependent on traditional forms of advertising, or held hostage to media gatekeepers, it seemed the playing field was at last leveled, especially for small businesses and entrepreneurs. Think Santa Barbara, Ventura County, Los Angeles, the United States

By Citlali Erazo

Social media is practically impossible to escape in this day and age. Chances are, almost every person you meet has at least one social media account. According to Hootsuite, there are 4.2 billion active social media users, which almost doubled in just five years. Social media has transformed the world of marketing, which is why every business

By Citlali Erazo

Publicity. This word is used so frequently in pop culture that its significance gets overlooked. Publicity is media attention for your product, services or business, and public relations (PR) is the communication strategy used to build a mutually beneficial relationship with a company’s target audience. A brand’s image makes up 63% of the value of most businesses,

By Citlali Erazo

Whether you are at the start of your career, or a seasoned industry expert, networking is a vital component of your business. Why is networking so important? It connects you with other professionals, and the relationships you build become mutually beneficial such that two scenarios play out: they ask for assistance and you help, or you ask

By Jasmine Salik

Proper branding combined with effective public relations (PR) can supercharge a business’ sales and customer loyalty. However, many entrepreneurs don’t spend enough time investing in brand development. This is especially true for small and medium-size businesses which are often short on staff and resources and may think branding is unnecessary. However, effective branding can benefit any business,

By Jasmine Salik

A thought leader is a person or organization that becomes an authority on a subject by sharing educational content with their audience. The idea is to help people learn and make informed decisions, without strictly promoting the thought leader’s own products and services. It’s one of the best ways to build trust with your customers and potential

Westlake Village, California – Local estate planning attorney and elder care advocate, Terri Hilliard, has been chosen to serve as District 6 Governor for California Women Lawyers, representing a region that spans five counties.
Hilliard, owner of the law firm Terri Hilliard PC in Westlake Village, will represent the interests of California Women Lawyers members in Ventura, Santa Barbara, San