Latest from The Goddard Company Blog - Page 2

By Jasmine Salik

No matter how long you’ve been in business or what you sell, an investment in boosting the public’s perception of your company can reap outsized returns. That’s where a good public relations strategy can help.What is a PR Strategy?A public relations (PR) strategy is a collection of actions taken to generate publicity and coverage of your business

By Nyah Scott

Photo via Pexels.
When you think of the superpowers of the international news media circuit, you may think of outlets like the Associated Press, The New York Times, Bloomberg, Reuters, or the BBC. Reaching audiences around the world is any publicity professional’s dream, but they are faced with the reality of reminding some clients that global pickup

By Nyah Scott

Successful news stories are those that accomplish the presentation of objective facts or data in a gripping, attention-grabbing way, but what happens when the draw of the headline isn’t enough to keep audiences engaged? The key to publicity and disseminating information about you or your business’ news is attention-retention. Fortunately, the answer to unlocking the asset of

By Nyah Scott

One of the best New Year’s resolutions you could make for you and your business aside from increasing sales and clientele is expanding your PR. Exposure and recognition of your business in 2021 is vital to reaching your targeted audience. As award-winning PR expert, Jennifer Goddard Combs, says, “The difference between advertising and publicity are two four-letter

By Nyah Scott

LinkedIn Stories, an Instagram Shop tab, and now Twitter Fleets?! If you’re an avid social media user and utilize platforms like LinkedIn, Twitter, Instagram, and Facebook to promote your personal brand or business, you may have noticed that the apps and websites we’ve gotten to know so well are changing up their layouts and available features. As

By Nyah Scott

2020 has been a year of obstacles, overcoming hardship, and inspiring one another to find new ways to adapt to the ever-changing times. The year that felt like it would never end is finally coming to a close, but while you or your business were focused on navigating remote work or retaining clientele during the economic dip,

By Nyah Scott

Wake up. Get some coffee in your system. Hop onto one Zoom meeting after another. Sleep. Repeat. While this may be an extreme oversimplification of what working professionals may be experiencing during the time of COVID-19, it does hold some truth about how we’ve changed how our time is spent “at work,” communicating with co-workers, and networking.

By Nyah Scott

You and your business may still be feeling the lingering effects of the pandemic felt back in March when public spaces in the U.S. were shut down, nonessential services were instructed to close, and the general public was unsure of when they would return to “business as usual.” Eight months later, the pandemic still affects most facets

By Nyah Scott

With an onslaught of vague and overly-complex definitions of online reputation management (ORM) flooding the Internet, here’s a simple and straightforward explanation of one of the most essential parts of marketing in the digital age. “Online”Being online = limitless reach. The Internet. The world wide web. The great digital expanse. Whatever you call the collection of online platforms,

By Nyah Scott

Hashtags and their prevalent use on social media came soon after businesses and content-creators realized they could use the elusive pound sign (#) as a gateway to bigger online communities, find relevant content, and build an easily-discoverable online presence.What is a hashtag?A hashtag is a word or phrase (with no spaces in between words) preceded by the