Q1 is nearly over — and if your book is still in your head, this week’s post is for you. I’m breaking down exactly what it takes to go from “this year” to actually published.
Q1 Is Almost Over. Is Your Book Any Closer?
The Credibility Multiplier
Two Trusted Advisors with identical credentials walk into a prospect meeting. One has a book. One doesn’t. Guess who walks out with the premium engagement? Here’s the math behind the credibility multiplier.