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In this episode, Alay Yajnik and Ken Levinson, Founding Partner at Levinson Stefani Injury Lawyers, discuss how his Level 3 niche marketing strategy contributed to his firm’s growth: Ken’s P.I. firm specializes in trucking crashes in Chicago. Alay and Ken also discuss cash flow management for contingency-based law firms. And pizza! Tweetable Moments: “You have to pick an area that you’re good at, that you can solve a client’s problem, and differentiate yourself.” – Ken Levinson “If I talk to a lawyer here in Chicago…they may know 15 of my competitors really well. But if I speak to 150…