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In this episode, Alay and Lana discuss: 

  • Defining how you want to be known in the marketplace using social media. 
  • Creating relationships that matter and are interesting. 
  • How law firms are changing after the pandemic. 
  • Maximizing and cross-selling opportunities. 

 
Key Takeaways: 

  • Attorneys need to be building and maintaining relationships from early on in their careers. 
  • Since you

In this episode, Alay and Miranda discuss: 

  • The flexibility and freedom that comes with running your firm as a business.
  • A day in the life of Miranda as the founder and owner of Unlock Legal. 
  • How to grow a great team.
  • Learning to run a business even when you don’t feel skilled at it. 

Key Takeaways: 

  • Many lawyers don’t run

In this episode, Alay Yajnik and Jennifer Bennett, Partner at KBF Search, discuss how using recruiters can help small law firms win the war for talent and staff up with great people.
Tweetable Moments:

  • “Small firms have this flexibility to build your practice in a way that maybe you’re not able to where you are.” – Jennifer Bennett
  • “When

In this episode, Alay Yajnik and Terry M. Isner, CEO of Jaffe, discuss how public relations marketing helps small law firms grow rapidly.
Tweetable Moments:

  • “PR brings a new light to these these firms who have woken up to the fact that they need to support social issues, cultural issues, be a part of change.” – Terry M.

In this episode, Alay Yajnik and Scott Rahn, managing partner at RMO, discuss how RMO’s niche strategy and people strategy have driven its growth. Since its inception in 2015, RMO has grown to six offices from coast to coast!

  • They have a Level 3 niche: Trust and Estates -> Trust and Estates Litigation -> Probate Litigation
  • They focus their

In this episode, Alay Yajnik and Josh Borger, partner at Berliner Cohen, discuss how his passion and enthusiasm for practicing law have helped him build his practice, develop referral sources, and establish himself as a thought leader.

  • Practicing the law is an honor. You should embrace that honor and love being a lawyer.
  • Discover a niche in the law