While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers dread. The average blog post takes about four hours to write, and because new blog content is required regularly for driving website traffic, it’s also a job that’s never finished as there is always another …
6 Ways to Enhance
Public Relations
How to Create Effective CTAs
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants the audience to do next. For instance, does your content encourage the prospect to watch a video, download a free white paper, or make a phone call to interact with a salesperson? If not, then …
How to Create Effective…
Inform Your Marketing Programs With Buyer Personas
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies. Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In …
Inform Your Marketing Programs…
5 Ways to Wake Up Sleepy Social Media Efforts
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social, …
5 Ways to Wake…
7 Key Marketing Trends for 2023
Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and expenditures for the year ahead. In our role as marketing counsel to our clients, and as an avid reader and follower of industry trends, we’re offering seven hot topics that have landed on our radar, …
7 Key Marketing Trends…
Should Your Business Be Utilizing Market Research?
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who your target audience is and what they care about, research can confirm it so that you aren’t just going with your gut. Additionally, market research can provide new insights that can help you to build …
Should Your Business Be…
Are Awards Submissions Worth It?
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an objective third party has vetted and chosen it, positively impacting your brand image. Awards have the following advantages: Increase visibility through media coverage and social posts announcing the win Boost credibility and establish trust so …
Are Awards Submissions Worth…
Thinking of Buying an Email List? Better Think Again.
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of B2B marketers say the latter is their most often used form of content marketing. Of course, a key goal is to grow the subscriber list—the bigger the better. This makes it tempting to purchase a …
Thinking of Buying an…
6 Marketing Nightmares (And How to Avoid Them)
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares. Warning: They could happen to you if you’re not properly prepared (cue the lightning flashes and creepy Vincent Price laugh). Seriously, there are many marketing and PR ghost stories to tell—some based on our own …
6 Marketing Nightmares (And…
Why Your 2023 Marketing Planning Should Start Now
We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors can fill many marketers with dread, but creating such a plan doesn’t have to be painful. Consider the question, “How do you eat an elephant?” The answer is one bite at a time. While a …
Why Your 2023 Marketing…