Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social media is firmly entrenched in our daily lives. In fact, the average amount of time adults are spending on social media right now is higher than ever at 95 minutes per day. For business users, …
“Five Bs” for Better…

While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts …
Hear Us Out: 7…

I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was …
The Role of Digital…

In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what …
4 Reasons Why Your…

Carabiner video director Lisa Whitman has spent 30 years exploring the stories of people, companies, and brands. While working with clients, she’s learned two simple rules that can help companies win customers every time, even in today’s crowded market. Do you know what the two rules are? Watch the short video below to find out:
The post What’s the Secret…

The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down stakes in it, from Facebook to Microsoft, Google, and Apple. But what is the metaverse, really? An often-used online definition is “the sum of all virtual worlds, augmented reality (AR), and the Internet,” which is …
What Is the Metaverse…

Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022 list of largest Atlanta public relations firms. When Carabiner Communications was formed back in 2004, our business model was very different from that of other agencies. That’s because our founder and principal Peter Baron had …
Carabiner #7 on Atlanta…