It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares. Warning: They could happen to you if you’re not properly prepared (cue the lightning flashes and creepy Vincent Price laugh). Seriously, there are many marketing and PR ghost stories to tell—some based on our own …
6 Marketing Nightmares (And…

We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors can fill many marketers with dread, but creating such a plan doesn’t have to be painful. Consider the question, “How do you eat an elephant?” The answer is one bite at a time. While a …
Why Your 2023 Marketing…

Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s That Working For You?” Wendy has drawn from her 20-plus successful years in the corporate arena to help others master the real-life work challenges we all experience, from email overload and task prioritization to taking …
Work Smarter, Not Harder:…

We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the past, jilted in favor of social media and digital marketing. However, releases have experienced a resurgence in recent years due to the perceived credibility they offer compared to digital claims in an increasingly cynical world. …
6 Ways to Garner…

We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is highly engaging, with viewers retaining 95% of a message on video versus 10% when reading text. That’s huge. While companies distribute video via their websites 85% of the time, there’s another rising trend marketers should …
Is Video the Winning…

While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel holds any marketing benefit for them too. The answer is a resounding yes. Increasingly, in fact, B2Bs need to be on Instagram. Why? The reason is simple: your audience is there. While LinkedIn remains the …
Should Your B2B Be…

While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B arenas. In either case, influencers are best defined as someone with the ability to impact the buying decision of a target audience. In B2C, influencers are often fashionistas, recording artists, celebrity chefs, and the like—especially …
The Continued Rise of…