When a crisis hits, the pressure to respond quickly can lead to mistakes that amplify the problem instead of containing it. Acting swiftly is important, but doing so without a plan can turn a manageable situation into a public relations disaster. In the heat of the moment, missteps happen fast if there isn’t a clear strategy in place.
The difference…
Here’s the hard truth: we live in an era where misinformation is everywhere. It’s no longer enough to simply tell the truth. Instead, you must press it. Let me explain what that means and, more importantly, what it doesn’t.
This is not a call to twist facts, embellish, or mislead your audience. On the contrary—today’s climate demands that we defend…
Before stepping up to a podium, facing the media, or even drafting an important email, there’s one thing every effective communicator must have: a solid, well-thought-out message. In crisis situations, this need becomes magnified. Messaging isn’t just important—it’s everything. It serves as the framework that holds your entire communication strategy together, providing structure and clarity when it matters most.
Why…
We live in a world that’s relentless with interruptions. Think about how many times you’re pulled away during an average hour at work. Your phone buzzes, a text pops up, an alert from a social media app flash, or someone pings you with an instant message. It’s non-stop.
These days, it feels like being on call 24/7 has become the…
When disaster hits, panic often replaces logic. People make hasty, impulsive decisions that can haunt their brand for years because they failed to plan ahead. If there’s one thing crisis response should never involve, it’s guesswork. Every business, nonprofit, and government agency needs an action plan so they know exactly what to do when an emergency arises.
Managing a crisis…
In today’s competitive landscape, being proficient at your job isn’t enough to make you stand out. CEOs who want to distinguish themselves and their companies must actively showcase their expertise, promote their brand, and spotlight their insights. Sharing knowledge through content marketing and social media allows subject matter experts to amplify their influence and establish themselves as leaders in their…
A new and alarming weapon is emerging in the disinformation wars, poised to outshine memes and fake news as the go-to method for distorting truth in the digital age: deepfakes. These AI-driven videos are so lifelike that distinguishing them from reality is almost impossible, giving malicious actors a powerful new tool for public deception. And the technology is advancing…
Thanksgiving is about more than the feast—it’s a time to reflect on what truly matters. Watch as our team shares what they’re most grateful for this holiday, from innovative clients to the simple joys of being with family and friends.
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Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know that social channels are an effective way to connect with customers and prospects, it can be time-consuming and even downright challenging to consistently come up with posts that resonate and support your business objectives. This […]
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Congratulations, your B2B is growing. Although you have the CEO position handled, what your business also needs at this stage is experienced leaders to steer your sales and marketing. However, can you afford the level of talent you need to take things to the next level? Rather than breaking the bank, or settling for a […]
The post Can Your…
