Public Relations

I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was …
The Role of Digital

Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022 list of largest Atlanta public relations firms. When Carabiner Communications was formed back in 2004, our business model was very different from that of other agencies. That’s because our founder and principal Peter Baron had …
Carabiner #7 on Atlanta

In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly important as audiences are being overrun by exaggerated digital marketing claims, fake reviews, spam, and other forms of online hype that cut away at a brand’s trustworthiness. When combined with the sheer volume of digital …
Why Credibility Marketing Is