There is a common misconception about what media relations is and what it entails. While social posts, news releases, and blog posts are sources of news, media relations is the process of communicating such news directly to a journalist, in the form of a pitch. Media relations is handled by a company’s communications officer or …
5 Things B2Bs Must
Public Relations
High Bounce Rate Got You Down? (And What to Do About It)
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much. Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session …
High Bounce Rate Got…
“Five Bs” for Better Social Media Engagement
Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social media is firmly entrenched in our daily lives. In fact, the average amount of time adults are spending on social media right now is higher than ever at 95 minutes per day. For business users, …
“Five Bs” for Better…
Hear Us Out: 7 Tips for Starting Your Own Podcast
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts …
Hear Us Out: 7…
The Role of Digital Automation in Reducing Demands on Healthcare Staff
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was …
The Role of Digital…
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what …
4 Reasons Why Your…
What’s the Secret to Winning Business?
Carabiner video director Lisa Whitman has spent 30 years exploring the stories of people, companies, and brands. While working with clients, she’s learned two simple rules that can help companies win customers every time, even in today’s crowded market. Do you know what the two rules are? Watch the short video below to find out:
The post What’s the Secret…
What Is the Metaverse, and Does It Have a Role in Marketing?
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down stakes in it, from Facebook to Microsoft, Google, and Apple. But what is the metaverse, really? An often-used online definition is “the sum of all virtual worlds, augmented reality (AR), and the Internet,” which is …
What Is the Metaverse…
Carabiner #7 on Atlanta Business Chronicle’s 2022 List of Largest PR Firms
Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022 list of largest Atlanta public relations firms. When Carabiner Communications was formed back in 2004, our business model was very different from that of other agencies. That’s because our founder and principal Peter Baron had …
Carabiner #7 on Atlanta…
Why Credibility Marketing Is Right for Right Now (Part 2 of 2)
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly important as audiences are being overrun by exaggerated digital marketing claims, fake reviews, spam, and other forms of online hype that cut away at a brand’s trustworthiness. When combined with the sheer volume of digital …
Why Credibility Marketing Is…