Stop chasing vanity metrics and start building the human trust that actually drives revenue.
In this episode of Behind the Numbers, host Dave Bookbinder sits down with Phil Treagus-Evans, Founder and CEO of Giraffe Social Media and author of Human First Marketing, to solve the ultimate digital marketing challenge: turning social media activity into bottom line business value.
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Why 80% of Businesses Never Sell – Christine Nicholson
Eighty percent of business owners fail to sell their company because they build a job instead of a transferable asset.
In this episode of Behind the Numbers, host Dave Bookbinder sits down with award winning business mentor, author, and exit readiness expert Christine Nicholson to confront the stark realities of enterprise exits. Most founders spend decades pouring their lives into…
Treating People as Appreciating Assets – Dr. Cynthia Bentzen-Mercer
When companies view workforce payroll strictly as an expense rather than an appreciating financial asset, they trigger a compounding cycle of organizational drift that silently destroys enterprise value.
In this episode of Behind the Numbers, host Dave Bookbinder sits down with Dr. Cynthia Bentzen-Mercer, executive coach, human capital strategist, and author of Human Capital Investment Strategy and Now, Near, Next.…
The Human Edge: Harnessing Cognitive Strategy and AI in High-Stakes Decisions – Cheryl Einhorn
Data and analytics are worthless without the human judgment required to make sense of them.
In this episode of Behind the Numbers, host Dave Bookbinder sits down with Cheryl Einhorn, creator of the AREA Method and author of The Human Edge, to unpack how business leaders maintain a competitive advantage in an AI-driven marketplace. Together, they explore the hidden traps…
Turning Intellectual Property into Enterprise Value: The Business of Publishing – Terry Whalin
A book can be a lot more than a book. For a business owner, executive, or professional, it can turn knowledge and experience into intellectual property—and open doors to opportunities far beyond book sales.
In this episode of Behind the Numbers, I talk with Terry Whalin, author of more than 60 books, publishing consultant, and Acquisitions Editor at Morgan James…
Building a Future-Fit Organization – Jay Weiser
A company’s true value isn’t locked in a spreadsheet; it is built or destroyed at the intersection of strategy, leadership, and execution.
On this episode of Behind the Numbers, host Dave Bookbinder sits down with Jay Weiser, founder of Jay Weiser Consulting, to unpack what it truly means to build a future fit organization. Together, they examine how hidden structural…
Why Culture Is a Financial Asset – Brett Hoogeveen
Company culture is not a soft HR expense – it is a high-yield strategic asset that directly drives bottom-line profitability and enterprise value.
In this episode of Behind the Numbers, host Dave Bookbinder sits down with Brett Hoogeveen, co-founder of BetterCulture and seasoned angel investor, to explore how organizational culture impacts business valuation. Together, they unpack why poor workplace environment…
Overcoming Founder Syndrome: Scaling Beyond the Bottleneck – Luke Mickelson
True operational scale requires more than expanding a business model—it demands scaling the human capital and personal leadership of the founder behind it.
In this episode of Behind the Numbers, host Dave Bookbinder sits down with Luke Mickelson, founder of Sleep in Heavenly Peace, to explore how a humble garage project evolved into an international movement addressing an invisible community…
Stop Paying CEO Rates for Admin Work – Nicole Grinnell
In this episode of Behind the Numbers, host Dave Bookbinder sits down with Nicole Grinnell – founder of Bosun Solutions and Mic’d Up Booking – to break down the exact financial and operational mechanics of scaling a small business. They pull back the curtain on payroll optimization, calculating the true opportunity cost of doing your own admin work, and why…
Behind the Numbers of Authority: How Smart Leaders Turn Stages Into Revenue – Terry Fossum
On this episode of Behind the Numbers, host Dave Bookbinder sits down with Terry Fossum – #1 Wall Street Journal bestselling author, global TEDx speaker, LA Magazine’s Person of the Year, and winner of Fox’s Kicking & Screaming. Together, they go behind the data to unpack the hidden drivers of enterprise value, executive execution, and authority-building.
Terry shares his “throw…