“Too much of a good thing.” We usually think of this phrase as it relates to things like working too hard, exercising too much, or binge-watching TV all weekend (just us?).

But the phrase applies across life, work, and even customer loyalty programs. 

Today, customer loyalty is a valuable currency. Increasing customer retention by 5% can boost profits by 25%…

If you’re doing business in both Canada and the United States, you’ve probably already discovered this truth: one privacy strategy just won’t work for both countries. In fact, trying to apply the same rules on both sides of the border is like using the same key for two different locks. You might force it to turn, but you’re risking real…

The tech world is known for its jargon. “Garbage in, garbage out.” “Culture eats strategy for breakfast.” “Disrupt or be disrupted.” 

One that’s especially popular, though, is “build the plane while flying it.” 

This phrase evokes agility, responsiveness, and innovation—even if it doesn’t speak to a totally-thought-through roadmap. But the fact is, in plenty of contexts—iterative product launches, new market…