I am old enough to have used a map to find directions. Now I gladly toggle between Google Maps and Waze. In many ways, that reflects advertisers’ relationship with linear TV and streaming. A map can show you how to get somewhere. However, it cannot tell you which streets are one-way or where construction blocks […]
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Converging Digital and Traditional Media
There is an old adage that says the whole is greater than the sum of its parts. You see this in cooking where two good ingredients combine to make a great new flavor. (I’m thinking peanut butter and chocolate😊) The same idea holds true in Advertising. Mixing digital and traditional Advertising together makes for a […]
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Advertising Trends in 2026
In December or January every year I write a blog on the marketing trends for the coming year. This year I forgot. I enjoyed seeing what my colleagues in the field predicted for the near future. But it is not too late for the exercise and may actually prove more informative. The following are the […]
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Creative That Converts
We often think of Spring as a time of renewal or refreshing. It could be our wardrobe or hairstyle, but how about our advertising? Too often we focus on platforms or targeting the right audience. And while they are important, what we say to our prospects is every bit as critical. Successful lead generation campaigns […]
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Paid Search for Personal Injury
Paid Search remains one of the most reliable tools for Lead Generation. However, many campaigns unknowingly still focus on traffic, not outcomes. That approach creates activity, but it rarely drives real growth. If you want better results, you need a different approach. You need to focus on intent. High-intent searches signal immediate need and action. […]
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Advertising Optimization For The Win
Several years ago, I decided to improve my health. I set clear goals for weight and fitness. Then, I began tracking meals, workouts, and progress each week. However, the plan did not stay fixed. As I reviewed results, I made adjustments. I changed my diet when progress slowed. I modified workouts when performance stalled. Over […]
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Programmatic Advertising Demystified
The stock market once relied on traders shouting across the exchange floor. Today computers execute trades in milliseconds. And investors have access to vast amounts of data with which to make decisions.Programmatic advertising works in the same way. When someone opens a website, an automated auction happens instantly. Vast amounts of data are used to […]
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Print Is Not Dead
Print is Not Dead: Maximizing Leads in Niche Publications I live in a small town not far from New York City. Like many places today, we have every big box store. You can drive twenty minutes and find anything you need. However, we also have several small specialty shops. Contrary to popular belief, they did […]
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Inbound v Outbound The Yin and Yang of Advertising
As we enter the Lunar New Year it is interesting to recall a component of Chinese philosophy, Yin and Yang. It is easy to view them as opposites, always in conflict with one another. However, if you look at the symbol for Yin and Yang you will see that they are actually one, not separate. […]
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Television Advertising Still Works — When You Use It the Right Way
Many marketers believe television no longer drives results. That belief is understandable. People’s media habits have changed. Watching programming on demand is huge. But attention did not disappear. People still watch television daily, often for hours. What changed is how and where they watch. Lead generation marketers need to re-think how they use television advertising. […]
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