AI sales agents can build a degree of trust without forming a genuine emotional connection, but this trust is fundamentally different from the trust established through genuine human relationships.
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Latest from Building Business Revenue Blog
Over-Reliance on AI – A Barrier to B2B Revenue Growth
3 Books That Changed my B2B Revenue Paradigm
As a CEO, I’ve found that the right ideas can completely transform our perspective on business and leadership. The three books I’d like to share—AI 2041, The Formula, and Think Again—have fundamentally reshaped my views on innovation, leadership, and the future of business. They provide leaders with invaluable insights and strategies to thrive in the face of rapid change, offering…
Which Software Operates as an All-In-One for Sales, Marketing, and AI Alignment?
The Reality of AI and the Evolution of Human Work
B2B Strategic Planning: Can your Revenue Plan Withstand a Short-Term Pause?
Recent sudden policy changes related to tariffs and immigration are helping to exacerbate the widespread economic uncertainty that US businesses are currently weathering. With talks of a recession on the horizon and increased market volatility, many of today’s business leaders at organizations of all sizes have opted for a “wait and see” approach in their tactical operations and overall…
B2B Strategic Planning in 2025: Cutting through Today’s Distractions to Drive Tomorrow’s Growth
Almost five years ago the first case of COVID-19 was confirmed in the US, ushering in a period of chaos and confusion. Between a pandemic, racial tensions, a broken supply chain, an irreversible shift in how people work and buy, political tensions, an unprecedented presidential election, and now the talk of sweeping domestic and foreign policy changes under a new…
The B2B Content Playbook: How to Create High-Impact Content
Every day I talk to B2B business leaders whose content strategy is based on guesswork. They primarily create content based on what they think might be helpful for prospects and existing customers and then they just hope that it performs well. They often don’t have a set process for creating content, and they aren’t entirely sure what kinds of results…
A Chief Revenue Officer’s B2B Predictions for 2025
The last annual prediction article we wrote was at the end of 2019. We offered up a multitude of well thought-out ideas on what might be coming next in the world of B2B revenue generation for 2020. …And we all know what happened next! Everything we thought we knew changed and everyone’s speculations about what was to come got turned…