CXO’s -For every dollar you spend acquiring a new customer, how many dollars does that customer actually return to your business over their lifetime?
If you don’t know this number – or worse, if it’s less than three – you’re not building a growth
Let me ask you something most CEOs avoid answering honestly:Is your marketing team executing a strategy, or are they performing a series of disconnected activities that feel productive but are impossible to defend financially?If you hesitated, you’re not alone. And that hesitation is costing
If you are running a mid-market business with revenues of at least $10M, you have probably felt this shift.Growth used to feel simpler.
Deals closed faster.Referrals came in more consistently.Marketing worked, even when it was scrappy.Now, despite doing more, growth feels heavier and harder.Sales
A Real-Life M&A DisasterThe deal closed. The press release went out. And then leadership moved on to the next priority.Within weeks of the deal close, sales teams globally were asked at the annual sales kickoff to sell newly acquired technology they did not understand. Despite me urging leadership to slow down and properly lay the foundation, no one had clearly