As designers, we’re not just creators—we’re also advocates. Our job is to make sure that your website or app is accessible to everyone who uses it. While this doesn’t mean making things bland and boring (far from it!), it does mean understanding how color affects those with visual impairments or cognitive issues. So in this post, we’ll explore three free

Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.With the new year rapidly approaching, influencer marketing and Instagram implementation jump to the front of the line for many brands. Equally as important? The customer experience and finding unique methods to enhance

In the world of website color theory, palettes generate more of an impact than many people presume. Certain colors give off different vibes to consumers. For example, orange tends to be friendly, red more bold, yellow optimistic, and blue trustworthy. So, how does this impact how brands express themselves online?By using certain combinations of colors, businesses can evoke desired emotions

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business?

Before we dive in, let’s cover some of the basics.

“B2C” stands for “Business-to-Consumer” marketing, while “B2B” stands for “Business-to-Business” marketing. Most corporate law firms engage in B2B marketing

In today’s world, companies need to differentiate themselves from the competition. Having a well-defined brand identity can help you stand out from your competitors, build a positive reputation, increase sales, and grow your business.
What is a brand?
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from

(No, it’s not “Digital Storytellers…”) So, what’s the story behind our digital marketing agency’s name? “Digital Storyteller” wasn’t the first name that our Founder, Amanda Rogers, came up with. The first name was, well… An interesting choice, to say the least. But there’s a great story behind it! Hear it from Amanda Rogers, Owner and […]
The post Why Do

Digital marketing offers immense opportunities in the B2B space, but in even a moderately competitive field, it takes organization and planning to get the most out of its potential.
Blindly pouring resources into an online campaign is unlikely to generate the returns you want. However, if you create a detailed B2B digital marketing plan optimized for your unique business situation,