Marketing

Join us for a ProVisors Panel discussion that leads a practical, actionable discussion on how ProVisors members can jump start their marketing and business development efforts and position themselves for even greater success in the months ahead. Attendees will come away with: Five actions firms can take right now to raise their profile A step-by-step guide for building a marketing infrastructure for sustainable client and prospect outreach Insights on how to create and distribute compelling original content that resonates in today’s environment A framework for curating content that is personal but also sells your services How to determine where to…
The other day, I was stopped at the door to my client’s office by an assistant who asked, “Can I take your temperature before entering?” How many of us have experienced something similar in the past few weeks? This encounter is indicative of “The New Normal” we have heard so much about. In another example, you may be aware major companies are now firing employees en masse via Zoom calls. If this wasn’t an impersonal enough way to let go of someone who has put their heart and soul into your organization, there are organizations resorting to text messaging
B2B content marketing is different from B2C content marketing. Most experienced marketing professionals know that targeted audiences in B2B have different needs and reasons for buying compared to B2C. Even the way B2B marketers promote their content will typically be different. Below is part of an inforgraphic created by MarketingPros that illustrates a few of these differences: Despite all the differences mentioned in the infographic, B2B content marketing has one major thing in common with B2C content marketing. Whether the content you’re creating is for a typical consumer or for someone at a business, the fundamentals of creating engaging content…
This time of uncertainty has been difficult for countless businesses in Orange County. This week, Governor Newsom of California has ordered that businesses such as gyms, nail salons, movie theaters, hair salons, and many other indoor establishments reclose. These businesses will now need to evaluate their marketing approach and brainstorm how to keep their audiences engaged during the second closure.    Have you been utilizing your business’s web presence to stay relevant throughout the ups and downs of this pandemic? As a business owner, your online presence may need to be stronger now than ever before. Here are 3 things…
Our next KWSM Video Studio Day is scheduled at our Orange County office on August 6, 2020. You are invited to join us for a safe, socially distanced video shoot to enhance your business’s digital marketing without breaking the bank. This opportunity is a great way to refresh the video content for your website or social media or begin video marketing for the first time.  What Is Video Studio Day? Video Studio Day is our cost-effective answer to creating professional video content for small businesses. We offer 30-minute appointments to shoot 4 videos for your website or social media. The…
This is the first podcast in Jason’s new series called #CovidConversations. Jason interviews Amy Fawcett from www.ExaltResources.com, a leading HR consulting firm in Southern California. Amy and Jason discuss HR ramifications of Covid 19 and how it is impacting the workplace. Amy shares some creative ideas for employers who are struggling to adapt to the remote workforce environment. You will not want to miss Amy’s take on Zoom Pajama parties. For the video version, please visit YouTube: https://www.youtube.com/watch?v=HoaYmrRZSd4 For the audio only version, you can listen/download from these places: https://pod.co/jason-ciment-conversations/jason-ciment-podcast-interview-amy-fawcett Spotify https://open.spotify.com/show/5jaqBiztrrsi1AuwQGg4nV Acast https://play.acast.com/s/jason-ciment-conversations Pocket Casts https://pca.st/5e7r9g23 Breaker https://www.breaker.audio/jason-ciment-conversations The…
When you think of live streaming on social media, you probably think of celebrities and teen influencers before you think of B2B companies. Those users take full advantage of social media’s live streaming capabilities and often have highly engaged audiences to show for it. Whatever preconceptions you have about live streaming, leave them at the door. Data shows that B2B companies have just as much to gain from incorporating live streaming into their marketing strategies as other niches do. In fact, 80% of all social media users report that they would rather watch a brand’s live video than read a…
Fill out the form below to get your free ADA compliance audit. If you have a website and it’s not ADA compliant you may be exposed to lawsuits that could require you to pay $4,000 plus attorney fees for each incident with a violation. For more details about ADA website compliance, visit http://www.websitecompliancewithada.com Full Name * Email Address * Phone Number Your Website URL Any comments?0 / 180 Submit your Request The post Free ADA Website Compliance Audit appeared first on Get Visible.…
If your business’s marketing strategy has been ‘post on social media quickly and then move on with your day,’ it’s time for a change. In today’s digital world, the post-and-go tactic doesn’t work – you need to be interacting with your customers through comments, shares, and tags to get valuable brand reach. Consumers shop with the brands they feel connected to, and if you appear inactive, how can they connect with you? Relationship building with your audience is important for any company, but it is especially essential for a small business trying to grow. Follow these tips to get the…