Marketing

As we head closer to the holidays, many social media platforms are gearing up with extra tools and features. Google Updates Google Analytics Google has added some new updates to Google Analytics, including machine learning to help monitor and track key data trends, and alert marketers and business owners to new opportunities. Google has also added new predictive metrics, including potential revenue you could earn from a particular group of customers. Facebook Adds New Ad Features In preparation for Christmas in just 65 days, Facebook has been working on tweaking their Facebook ads to help businesses drive more advertising…
Pinterest has more than 320 million active users each month and can significantly help expand the local reach of your brand. Consumers use Pinterest to plan their next adventure, be inspired by recipes or plan remodels of their homes. What’s even more powerful about the platform is the ability for Las Vegas brands to influence purchasing decisions. 58% of Pinterest users make purchases based on pins they’ve seen in their feed. Here’s how you can start leveraging Pinterest in your Las Vegas digital marketing strategy. Showcase Your Personality Every business has a unique story and Pinterest is a great way…
If your business has struggled to achieve its goals when it comes to online conversions, it may be time to take a step back and analyze the bigger picture. While it’s easy to jump right into individual marketing tactics, sometimes the wiser move is pausing to create a smarter overall lead generation strategy that will better nurture your target audience and guide them towards your desired conversion goal.  Often overlooked, lead generation is one of the most vital elements of successful marketing. This strategy looks at the “sales funnel” to analyze the best tactics to use for the right audiences…
We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations.  Gathering and managing these reviews can seem overwhelming, but by constantly soliciting reviews and responding to both positive and negative comments about your firm online, you can establish your firm’s expertise and professionalism. Several websites house reviews of lawyers and law firms including Yelp, Avvo, Martindale-Hubbell, Facebook, Google, LinkedIn and more. You should check these sites regularly to ensure…
By Nyah Scott Hashtags and their prevalent use on social media came soon after businesses and content-creators realized they could use the elusive pound sign (#) as a gateway to bigger online communities, find relevant content, and build an easily-discoverable online presence. What is a hashtag? A hashtag is a word or phrase (with no spaces in between words) preceded by the ‘#’ sign. Usable on the biggest social media platforms of our day (Facebook, Twitter, Instagram, LinkedIn, etc.), hashtags are “live,” clickable words or phrases that bundle posts tagged with the same hashtags into one feed of relevant content.…
Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. When it comes to audience targeting, making sure you hit the right audience the first time can save significant time and money. Here’s how to get creative with your audience targeting to drive clicks and conversions. Explore Demographics As a company, you should already have a clear understanding of who your target audience is. The product or service you offer…
Scams Targeting Website Owners: Website Domain Renewals This week’s tip is about the latest scams targeting website owners. As if we don’t have enough to worry about, right?! Scammers are getting REALLY GOOD at making things look legit. Lately, we’re seeing an uptick in domain renewal phishing scams coming in through contact forms and email. Though, you can receive similar scams via text and snail mail, too. False Billing Scams False billing scams request you or your business to pay fake invoices for directory listings, advertising, domain name renewals, or office supplies that you did not order. So what’s the…
Beauty brands depend on their audience and loyal customers to be successful. One way to connect and keep your audience coming back for more is to implement a loyalty program. Rewarding your customers for their business keeps them satisfied and improves customer retention. Your loyalty program should appear desirable and enticing to your entire audience.   If you’re unsure about how effective your beauty brand’s efforts are, a free consultation may help your business improve your digital marketing. Below, you can discover our best tips to amplify your loyalty program online. Switch Up Offers To create a lasting and intriguing…
These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships. Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that influencers disclose commercial relationships within their posts. They are working on tackling this challenge by adding a new prompt that would require influencers to confirm whether they’ve received incentives to promote a product or service before they can publish their post. They also are working on developing a new algorithm…