Marketing

On-page SEO Checklist.  Every web page and post should conform to an On-page SEO Checklist. This is a must-have to get your pages ranking on the first page of search engines. If you’re letting the page you want ranking to slip to the second page, you’re missing opportunities. People are too busy these days to […] The post On-page SEO Checklist appeared first on Hit-the-Web Marketing.…
Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well. The post Brand Storytelling: Beyond the Basics appeared first on Digital Storyteller.…
Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well. The post Inspiring Change, with CEO Andrew Marr appeared first on Digital Storyteller.…
Patients have more choices than ever when selecting a healthcare provider. For healthcare practices, the days of being successful on reputation alone are in the past. So how do you differentiate yourself and ensure a steady stream of new patients through your doors? That’s where a winning healthcare marketing strategy comes into play. Today, we’re going to take a look at what goes into establishing an excellent medical marketing strategy, and share some actionable tips you can start using today to drive awareness, engagement, and ultimately, new patients to your practice. What is Healthcare Marketing? While the healthcare field presents…
April 19, 2021 Summary: We take a look at the latest trends in video marketing, including how marketers are using it as a tool for building trust and awareness with prospects, and increasing their revenue and profits. The global pandemic of the past year and associated restrictions on travel and large gatherings has put a crimp on the marketing plans of many B2B businesses. Many of them have been cut off from their usual marketing venues—trade shows, in-person meetings, and customer visits. Fortunately, web conferencing tools like Zoom, Microsoft Teams, and WebEx, have been there to fill some of this…
People love to consume content. And it’s everywhere these days. Most of us are glued to screens from the time we wake up until we fall asleep at night. The internet is where we get our information, get hooked on entertainment, and find things to buy. As a brand, you need to be online, connecting with your target audience regularly. The best way to do that? Content marketing. It’s an organic way to engage with your audience and meet them where they are. You already know that they’re consuming content, so send them content that you create. And, just to…