Summary: Are you effectively using Google Analytics 4 for your business? We discuss the fundamentals of GA4 reports what you need to track to measure ROI.
In the evolving digital analytics landscape, Google Analytics 4 (GA4) has now become the primary tool marketers use to glean actionable insights from their site data. With the end of Universal Analytics, using GA4 to
The Anatomy of Viral Content: Lessons for Your Content Marketing Strategy
Have you ever seen a video online that made you laugh so hard you had to immediately share it alllll the group chats? Or maybe a blog post resonated so deeply, you forwarded it to a friend facing a similar situation? That’s the power of viral content.
Viral content spreads like wildfire – shared and reshared across social media platforms,
Unveiling a Digital Art Renaissance: The Smack Happy Curated Art Show
Revolutionizing Art in the Digital Space
The Smack Happy Curated Art Show emerges not just as an exhibition but as a pioneering exploration of what art can become in the digital age. This initiative goes beyond traditional gallery walls, weaving art into the fabric of the web, transforming business websites into galleries, and turning an online journey into an art
What is Website Design
Website design is the process of conceptualizing, planning, and arranging the visual elements of a website to ensure a seamless and engaging user experience. It involves the thoughtful integration of layout, colors, typography, imagery, and interactive elements.
Considering that 94% of first impressions of your business are related to your site’s web design, it’s clear that the visual appeal and
Humans vs AI: When to Use Which for Your Website’s Success
Originally published on LinkedIn.
The digital world is constantly evolving, and with it, the tools available to build and manage a successful website. Two major forces shaping this landscape are artificial intelligence (AI) and human expertise. But when it comes to your website, which should you use for what tasks? This article explores the strengths and weaknesses of AI
Announcing The Smack Happy Curated Art Show
A Virtual Art Gallery Experience that Redefines the Traditional
In the heart of San Francisco, where creativity meets technology, Smack Happy Design unveils a passion project that reimagines the art show. A pioneering virtual gallery experience, The Smack Happy Curated Art Show curated by Smack Happy Design Founder, Nicole Hanusek, bridges the gap between art enthusiasts and the vibrant Bay
3 Must-Dos for Successful Content Marketing
In our digital age, content marketing has become a core part of any successful business strategy. In fact, 50% of marketers say they intend to increase their investment in it in 2024. But with the vast amount of information available online, consumers are also more discerning than ever. The following are three things to do […]
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Client Spotlight: Sonic Identity Experts Sixième Son
A sonic identity is a brand’s secret weapon, one that more and more brands should consider implementing. Suzanne Moccia, VP at Carabiner, sat down with Michael Boumendil, the world’s foremost expert on sonic branding and founder and CEO of Sixième Son. Combining his talents as a musician, composer, and brand strategist, Michael guides clients in […]
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Online Critics and Hecklers: 5 Ways To Handle With Diplomacy
In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is an inevitable part of things. Yet, over half of brands say they do not have an effective strategy in place to deal with comments on their social pages. The adage “Don’t feed the trolls” serves […]
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10 Questions to Ask Before Hiring a Website Design Consultant
You’ve poured your heart and soul into your business. You have a fantastic product or service, and you’re ready to take things to the next level. So, you decide to invest in a website redesign. But with a sea of website design consultants out there, how do you ensure you choose the right one?
Don’t worry, forward-thinking entrepreneur! We’ve got