Why Your Brand Needs a Salesperson That Never Sleeps If you’re relying on your actual sales team to be the first point of contact with a prospect, you’re already late to the game. In the B2B world, especially in financial services, your first impression often happens before a word is spoken. Enter: organic marketing – […]
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Why Sales Coaching is the Missing Piece in Your Growth Strategy
For many companies, marketing and sales exist in silos—marketing generates leads, and sales works to close them. But what happens in between? If your sales team isn’t consistently converting at the level you expect, the problem might not be lead quality—it could be the lack of structure, accountability, and ongoing coaching within your sales process. […]
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Why the Best Marketing Doesn’t Feel Like Marketing
Think about the last time you bought something without feeling “sold to.” Maybe it was a software subscription that felt like the obvious solution rather than a forced sale. Or a business consultant whose insights were so valuable that hiring them was a no-brainer. That’s great marketing. Not the kind that floods your inbox with […]
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Why Milikowsky Tax Law Trusts Digital Storyteller
John Milikowsky, founder of Milikowsky Tax Law, has worked with marketing agencies for years—but it wasn’t until he partnered with Digital Storyteller that he saw the results he was promised. After cycling through agencies that reported inflated conversion numbers and underdelivered on actual qualified leads, John found that what his firm truly needed was not […]
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Top 5 Things You Should Be Doing on Social Media as a B2B Business
We’ll be honest: you need social media to survive in business today. But here’s the thing—just having a profile doesn’t automatically translate to results. If you’re wondering why your social media presence isn’t moving the needle, you’re not alone. It’s time to stop guessing and start taking action with purpose. Here are the top 5 […]
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Top Social Media Mistakes You’re Probably Making
Let’s face it: social media can be tricky, especially for B2B businesses. It’s easy to feel overwhelmed, unsure of what’s working, or worse, unknowingly fall into bad habits that do more harm than good. Don’t worry—we’ve got your back. Let’s break down the common mistakes and help you steer clear of them. 1. Inconsistent Posting […]
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15 Essential Questions to Ask Your Web Developer
Your website is often the first impression your customers or clients have of your brand, and we all know how important first impressions can be. But it’s not just about having a site that looks good—it’s about ensuring everything runs smoothly, is optimized for search engines, and delivers a top-notch user experience. Feeling a bit […]
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15 Tips for Writing An Email People Will Actually Read And Reply To
Let’s cut to the chase: most emails suck. They get sent, forgotten, or—worse—ignored. But there’s good news: writing emails that grab attention and spark responses is possible (it just takes a little more effort.) If you’re tired of seeing your emails collect dust in inboxes, these tips will help you write messages that not only […]
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7 SEO Challenges (And How to Overcome Them)
Let’s be real: SEO can feel like trying to win a race while the finish line keeps moving. It’s not easy, and there’s no magic formula. From getting your boss to understand why SEO is important, to keeping up with Google’s ever-changing mood swings, SEO presents plenty of roadblocks. But don’t worry, we’ve got your […]
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The 5 Essential Activities Your Sales Team Needs to do and How to Track Them
If you Google what the 5 essential sales activities your team needs to be doing you’ll get this (or some derivative): Prospecting: Identifying potential customers through outreach methods like cold calling, email campaigns, networking events. Qualifying leads: Assessing whether a prospect has a genuine need for your product/service and fits your ideal customer profile. […]
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