By: Helen Roldan, Senior Director, Public Affairs
What is there to gain from pressing pause? Turns out, a lot.
We held our inaugural INGAGE team retreat last week, where we had the chance to spend three days together in Miami. For many of us, it was the first time meeting in person. While some of us are based in the
INGAGE
Grow Your Personal Injury Firm With Public Relations
In the world of personal injury law, there’s a long-standing stereotype: the billboard lawyer. Every time someone drives down the highway, they’re greeted by oversized ads and bus wraps featuring lawyers promoting car accident help, slip-and-fall claims, and everything in between. While this traditional marketing method offers visibility, it’s also impersonal and forgettable.
In a crowded market, how do personal…
Spotlight Q&A: Helen Roldan on Building INGAGE Biz’s New Public Affairs Division
At INGAGE, we are committed to helping our clients navigate complex policy landscapes and communicate with purpose. With the rapid evolution of Florida’s political and business ecosystem, the need for an integrated public affairs consulting and government relations strategy has never been greater. That’s why we are excited to introduce Helen Roldan as our new Senior Director of Public Affairs…
Why Tampa Law Firms Need More Than Word-of-Mouth in 2025: The Case for Proactive
For decades, word-of-mouth referrals have been the lifeblood of many Tampa law firms. A trusted client recommendation has long been a golden ticket for securing new business. But in 2025, relying solely on reputation whispers isn’t enough. In an age of Google searches, digital-first impressions, and media-driven trust, law firms must take a more proactive approach to public relations (PR)…
How International Law Attorneys Can Leverage Media Relations to Build Their Practice
When it comes to the international disputes arena, the legal landscape is undergoing rapid and consequential change. Treaties are unraveling overnight, new tariffs are emerging almost overnight, and sanctions are expanding in response to rising geopolitical tensions. Just as swiftly as the global order shifts, attorneys in the field should be just as strategic in how they cultivate visibility and…
INGAGE Formally Launches Public Affairs Division, Expanding Marketing Services with Key Hire
INGAGE Biz (INGAGE), a leading marketing and communications firm in the sectors of legal, real estate, government, and education, announced the official launch of its Public Affairs division within the firm with the addition of Helen Roldan as Senior Director, Public Affairs. The expansion underscores INGAGE’s rapid growth in response to Florida’s public and private sector needs.
In her role,…
The Power of PR in Government Communications: Case Studies from the Florida Public Sectors
Public perception and trust in government reveals a paradox at the heart of society. While communities demand transparency and accountability, trust in public institutions continues to decline. This is where strategic public relations and public affairs become essential as drivers of civic engagement, legitimacy, and long-term impact. By turning complex policy and decision-making into inclusive, accessible, and community-centered dialogue, PR…
Why Outsourcing Your Marketing is the Smartest Business Move You Haven’t Made Yet
What if someone told you the grass really is greener on the other side? On that other side is outsourced marketing. Sourcing external teams that fit a business’ needs with the experience to match has been a strategy that is being regarded as one of the most effective growth strategies.
But, outsourcing isn’t just a penny-saver. It’s how modern businesses…
Why Every Development Project Needs a Public Affairs Strategy From Day One
When a new development project is on the horizon, it’s natural for developers to focus first on designs, permits, budgets, and timelines. But if you want the community to be on your side to make sure your project actually gets past the finish line, there’s another element that needs to be part of the conversation from the start, and that’s…
The Case for Integrated Marketing: Why PR, Digital, and SEO Work Better Together
You know that one competitor, the firm, company, or brand you keep seeing everywhere? They pop up in your LinkedIn feed, show up in headlines, and seem to follow you with Google Ads. That’s not by accident. It’s the result of a well-executed integrated marketing strategy.
In today’s crowded and competitive digital space, breaking through the noise and maintaining credibility…