Carabiner Communications Blog

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Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know that social channels are an effective way to connect with customers and prospects, it can be time-consuming and even downright challenging to consistently come up with posts that resonate and support your business objectives. This […]
The post 8 Great

Email Marketing Best Practices, Part 1 Email remains an essential component in the marketer’s toolbox, as it enables the delivery of targeted content to drive engagement and nurture business relationships. In fact, half of marketers identify it as their most impactful channel.   However, simply composing and sending an email isn’t enough. For starters, even the […]
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Imagine you’re panning for gold—you dip a pan in the water, then swirl it around until the sand and silt wash away. If you’re in the right prospecting area and repeat this process enough, you might eventually see some glimmering nuggets.   This same prospecting principle applies to leads. While some will always be just names […]
The post MQLs: The