It’s often said that any publicity is good publicity. So getting seen on the world’s most popular podcast must be really great publicity, right?
That’s exactly what recently happened to TESSA’s client, the Gettysburg Museum of History. On the June 5 episode of The Joe Rogan Experience – with nearly 20 million subscribers, ranked by Spotify as the world’s
Latest from TESSA Blog
How To Conduct AI Search Optimization & AI Agent Optimization on ChatGPT Search and ChatGPT Operators
AI Search Optimization (AISO) & AI Agent Optimization (AIAO) are expanding the scope of search engine optimization. In search engine optimization, we have spent 20+ years fretting about rankings resulting from the Google Bot and about snippet messaging to nab those human eyeballs. Well, there is a new bot in town. And its name is…ChatGPT Operator, released on January 24,
How To Do AI Search Optimization and AI Agent Optimization on Websites
AI Search Optimization is the Next Generation of AI SEO
AI Search Optimization (AISO) & AI Agent Optimization (AIAO) are expanding the scope of search engine optimization for business websites. In SEO, we have spent 20+ years fretting about search algorithm rankings resulting from the various factors gleaned by the Google search bot. Well, there is a new bot in
Another New Year, Another New Award for TESSA’s Search Engine Optimization Team
We’re pleased to announce TESSA Marketing + Technology ended 2024 on a high note – and we’re looking for more in 2025.
Just before the holiday break, we received a wonderful Christmas gift: the NY Digital Awards named TESSA a Silver Winner in the Strategy & Marketing category for our work on behalf of long-time client SCS Engineers.
Check
Optimizing Google Business Profile Review Replies for Local SEO
While replying to customer reviews on your Google Business Profile might not be a game changer for your local SEO, it can still provide a modest boost. Google likes to see businesses actively engaging with customers, and optimized responses can help improve your visibility in local searches—just don’t expect it to be a major ranking factor.
Why Mentioning Locations Can
How AI Chatbots Search the Internet Versus Search Engines Like Google and Bing
Search engines continue to be the gatekeepers of knowledge, even for AI chatbots searching the internet. ChatGPT and Bard use Bing or Google to find the most up-to-date information on the subject. Understanding how AI interprets and selects search results is crucial. As a marketing and technology expert specializing in AI and SEO, I’m here to demystify how an AI
TESSA Earns a Trio of Creative Awards for Website Design
It’s May of 2023 and ’tis the season – awards season, that is!
Already, TESSA Marketing + Technology has been bestowed with an impressive triumvirate of honors and recognitions for our creative Digital Marketing and Web Design/Development services, as the Hermes Creative Awards, the Muse Creative Awards, and the Vega
How SEO Influences AI Chatbot Answers
I’ve been wondering how Google and Bing will integrate the AI Chatbots answers in with organic search results. I had much concern about how organic results may be pushed further down and out of the top of the page. Would SEO still play a significant role in determining the order of search results?
With the new releases of Bing and
Our Experience with WPEngine’s Atlas Headless WordPress CMS Hosting
WP Engine has released a managed hosting platform for headless WordPress CMS. They provide a Front End server and WordPress instance managed together versus having them on separate hosting accounts/platforms. This project was reportedly a pet project of the CEO of WP engine. They have filled the need in the market to simplify headless WordPress CMS hosting. However being an
Types of Business Websites Used for Marketing
After building websites for the past 22 years for SMEs, they may be boiled down to 3 types: lead generation, thought leadership, or ecommerce. Of course, there are a myriad of other applications and business activities conducted online, such as vehicle routing or submitting applications, but this discussion is focused on business websites that are used for marketing.
The Lead