Google’s New Generative AI Experience: How it Works and What it Means for Marketing

At Google’s recent Marketing Live event, the tech giant flaunted its strides in generative artificial intelligence (AI).  According to data BrightEdge, “An estimated 84% of queries on Google Search will be boosted by generative AI, eventually impacting more than $40 billion per year in ad revenue.”  Yep, you heard that right.  This is a big […]

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