Today, 91% of businesses use video content—nearly a 50% increase since 2016. So, if your local business isn’t using video in your marketing strategies, you’re amongst a small minority, and this already gives your competitors a lot of ground. But most of those 91% of businesses are using video intermittently, rarely, or even ineffectively. Companies need to always stay on their toes to optimize their video marketing strategies, whether your focus is TikTok and social media management or SEO optimization on a local scale. In fact, while most businesses use video to some degree, it’s much less common to use it as part of a concentrated local SEO strategy.
