Marketing

Jake Wayne Pettit, founder of Resilient Roots LLC, shares how he scaled service-based businesses to eight figures by merging trades, building strong team culture, and applying strategic sales systems to help entrepreneurs grow with purpose and resilience.

Show Guest:
Jake Wayne Pettit
Resilient Roots LLC
www.resilient-roots.net
(830) 227-8500

#SanAntonioBusinessPodcast #SanAntonioBusiness #SanAntonio

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Think about the last time you bought something without feeling “sold to.” Maybe it was a software subscription that felt like the obvious solution rather than a forced sale. Or a business consultant whose insights were so valuable that hiring them was a no-brainer. That’s great marketing. Not the kind that floods your inbox with […]
The post Why the

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Standing out in a crowded legal market takes more than just having a strong website and a few search ads. Law firms are finding success with Connected TV (CTV) advertising and cross-device retargeting to reach potential clients with greater precision.

This approach uses streaming video ads along

For those responsible for driving revenue growth through effective marketing, 2025 is shaping up to be an extraordinarily challenging year. Economic uncertainty is ratcheting up expectations for return on investment while new technology is upending everything we thought we knew about how to stay visible and drive sales online. Further, increasing regulations on data privacy are forcing changes in how

A few months ago, Gina Abudi came to me with a clear mission: she wanted to launch a LinkedIn newsletter on change management, but there was one non-negotiable—“I don’t want this to be dry.”Gina knew that change management could easily turn into a corporate snooze-fest, and she was determined to do something different—something that felt approachable, engaging, and, most importantly,

This month, we’re excited to spotlight one of the powerhouse talents behind our web development team, Kenneth Lizardo Chang, a creative, driven, and endlessly curious developer who brings both heart and skill to everything he does.
A Multicultural Tech Talent
Born in Kota Kinabalu, Sabah, Malaysia, and of Filipino-Malaysian heritage, Kenneth brings a unique global perspective to the D-Kode Tech

When your reputation is under fire, hesitation is costly. In today’s digital world, where social media spreads stories in seconds and public opinion can shift overnight, the ability to quickly and effectively share your side of the story is no longer optional—it is critical.

The most successful crisis responses don’t just happen—they are built on preparation, poise, and message discipline.

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AI is revolutionizing how people seek and find information online. Increasingly, individuals are turning to conversational search tools like ChatGPT and Google Gemini to ask complex questions and get immediate answers.

For law firms, this presents a powerful opportunity: these tools can recommend your content directly to

Mastering strategic communication is no longer optional—it’s essential for success in today’s fast-paced environment. Effective communication shapes outcomes in both personal and professional settings. Yet, some two-thirds of managers report feeling uncomfortable communicating, and not just what they perceive as “bad news.” This has tremendous consequences. Whether you’re leading a team, managing stakeholders, building relationships, or a career, you need