If you read our post about the importance of a free custom website mockup, you understand its value. It allows you to see your new website before making an investment.
Now let’s walk through how it actually works.
Our complimentary website concept simplifies your decision, making it easy instead of overwhelming. This is a simple, clear, and customized way
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Free Custom Website Mockup: Peek Before You Leap
If you’ve been putting off your website redesign because you’re not sure where to start or who to trust, you’re not alone.
Most business owners know their site needs a refresh but hesitate to invest without seeing what’s possible first. That’s exactly why we created our free custom website mockup offer. Think of it as a complimentary first look at…
You Don’t Need to Be “Techy” to Build a Great Website
In our latest episode of Let’s Not Optimize This, we spent some time reflecting on feedback we’d received about what it’s like to work with us, and noticed a theme: clients often feel relieved when they realise they can ask questions and get practical answers. Things like:
“I updated some records, and now something is messed up. Can you help?”…
Human Designers vs. AI Website Design: Where Craft Still Counts
I recently went to a Sleep Token concert (aka a “ritual”). While they’re not everyone’s cup of tea, I simply don’t care. The creative, sensitive human in me appreciates how they find ways to connect. They’re so thoughtful in their music, their lyrics, the easter eggs tucked away for those who are paying attention. These are things that very specific…
Website Was Hacked? 5 Costly Myths You Can’t Afford to Believe
If your website was hacked, panic sets in fast.
Customers lose trust, emails bounce, and suddenly your “digital storefront” feels like a liability instead of an asset.
We recently worked with a client who inherited a website that looked fine on the surface but was a ticking time bomb underneath. The theme was outdated, updates were impossible, and suspicious activity…
Are Websites Dead?
The question comes up a lot these days: with AI, social media, and apps running the show, do businesses really need a website anymore? Matt “Wolly” Wollersheim, Director of Channel Partnerships at Smack Happy Design, has been in the web game since the late ‘90s and his answer is a resounding yes. Are websites dead? NO!
In a recent episode…
Beg Bounties: The Scam That Almost Sounds Helpful
You get an email. It’s long. It’s detailed. It looks…oddly helpful.
The sender says they’ve discovered a critical vulnerability in your website or email setup. They use your domain name repeatedly. They drop some DNS terms. Maybe even screenshots. And then (surprise?) they end with something like:
“I believe I deserve to be compensated for bringing this to your attention.”…
The Digital Irish Exit: Why a 30-Day Notice Still Matters
Every so often, a client ghosts us.
One day our security tools start pinging. The next, our credentials are revoked. Then we realize the whole website has been moved… no email, no heads-up, just…silence. And look, we’re not here to make you feel bad for moving on. We know business priorities shift. But ghosting? It’s not just unprofessional, it has…
Automation Pitfalls in Website Maintenance
You know what’s fantastic about automation? It does exactly what you tell it to. And you know what’s awful about automation? It does exactly what you tell it to.
After our recent episode of Let’s Not Optimize This: Button Pushers Anonymous, we were reminded how automation can truly be a double-edged sword. Automation in website maintenance can be incredibly powerful,…
Final Destination: Website Edition
You know that scene in Final Destination 2 with the logging truck? That’s exactly how it feels watching someone click “enable auto updates” on a WordPress site with no backup, no plan, and no dev on deck.

Automation is great—until it’s not. And when things go sideways, you don’t want to be alone in the right lane, heading straight for…