I got back from my first Cannes Lions a few weeks ago, and underneath the flowing rosé, the yachts tricked out as concert venues, and the brand activations that cost more than most companies’ annual revenue, there was one topic that I believe mattered more than all the others.No. It wasn’t AI. It was trust.Last year the conversation at Cannes
I’m going to say something that might ruffle a few feathers, especially if you’ve invested in EOS.The Entrepreneurial Operating System is a solid framework. Gino Wickman’s Traction has helped thousands of companies get focused, get aligned, and stop running on gut instinct. If
Let’s talk about something that happens more often than anyone in a boardroom wants to admit.A private equity firm acquires a company. The deal closes. The press release goes out. The champagne is poured.And then, immediately after close (yes, true story), something that wasn’t supposed to happen happens. Revenue flatlines, and the intended target audience that was going to drive
Happy Mother’s Day to every mom, auntie, grandmother, and woman holding it down for their families, communities, and loved ones. This one’s for you. And yes, there’s a leadership lesson here too.I’m grateful to still have my mom, and honestly, I think about her often when I think about leadership. Not because she had a title or sat in a
Most companies don’t have a marketing problem.They have a system that prevents marketing from ever driving growth. They build support functions, call them go-to-market, and wonder why the revenue isn’t moving.Support function marketing and GTM marketing are not the same thing. One drives activity. The other drives revenue.Below I outline the difference of the two, leveraging two GTM frameworks I
Every week, another headline.Thousands of roles eliminated, with AI cited as the reason. And the message filtering down to CEOs everywhere is the same: automate faster, cut deeper, show the market you are serious about efficiency.If you are a CEO, you are either already under pressure to make similar cuts, or you are watching your peers do it and wondering
A few weeks ago, I published a piece on The Expensive Chaos of Random Acts of Marketing – a flurry of disconnected tactics with no strategic thread, no measurement framework, and no understanding of what actually drives business forward.The response told me CEOs recognized themselves in it.
For what seems like eternity, leadership teams have spent enormous energy optimizing their sales pipelines.But a new benchmark suggests we may be optimizing the wrong part of the buyer’s journey.According to the 2026 LinkedIn Ads Benchmark Report, 81% of the B2B customer journey now happens outside the sales pipeline.
That means the majority of the purchase decision is already being
CXO’s -For every dollar you spend acquiring a new customer, how many dollars does that customer actually return to your business over their lifetime?
If you don’t know this number – or worse, if it’s less than three – you’re not building a growth
Let me ask you something most CEOs avoid answering honestly:Is your marketing team executing a strategy, or are they performing a series of disconnected activities that feel productive but are impossible to defend financially?If you hesitated, you’re not alone. And that hesitation is costing