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Here are some great highlights of my interview on BE THAT LAWYER with legal superstar and tech master Geo Bellas! This edited transcript addresses technology advancements in the legal field and the impact of AI  in the legal industry. “The old way of practicing is going to fade out, and is fading out. We have to learn how to live in that world, make money in that world, and more importantly, serve our clients.” —  Geo Bellas   Steve: What do you see going on right now with technology and how is that going to continue changing in the future?…
In this episode, Steve Fretzin and Gyi Tsakalakis discuss: Defining your success metrics in advance of a marketing campaign. Having a business objective for your marketing plan. Social media strategies for lawyers and law firms. What lawyers should be focusing on with their marketing. Key Takeaways: Ask a lot of questions – your best weapon is an education in what you’re talking about. Set clear expectations of what the partnership looks like from the beginning when working with any marketing or website expert. The key to social media is engagement. Having content is great, but engaging with others on their…
This is an edited transcript of the interview I conducted back on October 5, 2020. If you haven’t heard of Roy Sexton, he’s a truly unique, one-of-a-kind personality in the legal marketing space who shares his take on legal marketing and business development for successful lawyers. Roy is the Director of Marketing for Clark Hill and a leader within the Legal Marketing Association community. In case you missed his podcast or that’s not your thing, here are a few of the highlights from our conversation about signal boosting, reciprocation, and acknowledging your social media community. Enjoy! Steve: Working in legal,…
In this episode, Steve Fretzin and Steven Lefkoff discuss: The power of video in giving instruction and information to your clients. Planning and executing his videos for Gavel Powered by Small Claims Academy. Embracing the changing technology to further help your clients. Using video across multiple platforms. Key Takeaways: The video doesn’t need to be perfect as long as the sound is clear and understandable. Nobody wants you to listen to you read a transcript. You know your information, just talk. This is your area of expertise. Videos are another source of marketing. Make them and don’t quit, regardless of…
In this episode, Steve Fretzin and Heather Pearce Campbell discuss: The massive opportunities in the legal industry if there is a slight focus shift.  Recognizing where your potential customers are spending time.  Differentiation is a way to stand out from the crowd.  The discovery process that comes before committing to marketing and branding.    Key Takeaways: Show up, be in the conversation, and position yourself as the expert in your space, even before people are looking and recognize they need your services.  Don’t be afraid to niche down and get very specific on what you do.  It’s about breaking the…
In this episode, Steve Fretzin and Jordan Ostroff discuss: Being the best marketer, not just the best attorney. Finding your niche and playing to your strengths. Reasons to have a strong website. Top 3 tips for marketing your law practice. Key Takeaways: You will learn more from failures and mistakes than from your successes. Don’t be afraid to try new things and see what works. Stand behind your work. Confidentiality is important, but so is transparency. If you don’t ever talk about your work nobody will know what you do. Your personal social media can be the best source of…
In this episode, Steve Fretzin and Jared Correia discuss: Marketing and intake strategies for lawyers.  How Gideon Software can assist lawyers and law firms.  Putting the effort into marketing consistently.  Asking for referrals and talking about what you do.    Key Takeaways: Physically track your day and find out where you can uncover personal inefficiencies. As you add personal efficiency to your day, there’s a better chance it’ll trickle down to other people. You don’t have to be a slave to the 9-to-5 schedule. Make your schedule fit with what works for you, whatever that looks like.  Be open to…
In this episode, Steve Fretzin and Walt Hampton discuss: The freedom that comes from discipline.  Identifying your personal high-value targets.  Enrolling and engaging others.  Connecting with the things that make our hearts sing to go the distance.   Key Takeaways: Without a plan, we are in high reactivity mode all day. With a detailed plan for the week, then we have a roadmap to follow.  Not everything is an emergency in your life – not everything needs to be handled with high reactivity day in and day out.  The problem with a to-do list is that every item on the…
In this episode, Steve Fretzin and David Ackert discuss: Reframing the mindset of business development.  Organic and inorganic business development.  Being organized in your outreach to those in your circles.  Stepping up to be a coach in your own right.    Key Takeaways: With changes due to the pandemic, a lot of networking and connection is needing to be more purposeful and intentional rather than happening in the moment.  Be focused on your inner circle and your outer circle – you won’t hesitate to reach out or make the calls. Now is the time to mature those relationships.  You need…
Walker Lawrence This is an edited transcript of the interview I conducted back on June 1st 2020. If you haven’t heard of Walker Lawrence, you’re going to love this interview. In addition to being an outstanding lawyer, he is one of the most successful networkers in the Chicagoland area. In case you missed his podcast or that’s not your thing, here are a few of the highlights from our conversation about successful legal networking. Enjoy! Steve: When did you realize building a book of business was important?Walker: Approximately three and a half years ago, I was at a firm and…