In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:

• Social media and your law firm.
• Doing research on LinkedIn for potential connections.
• Taking accountability for what you publish on social media.
• Directing people back to your website for the full content and owning your content on your website.

Key Takeaways:

• Be on the social

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In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:

• The first step lawyers and law firms need to do before marketing themselves.
• Positioning yourself as uniquely qualified to help your client.
• Perspective client avatars and referral partners.
• Pros and cons of specializing and finding your niche.

Key Takeaways:

• Look at what you are already

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Whether 2023 was a triumph or a challenge, it’s time to seize control of your success in 2024. Join Steve Fretzin, the accomplished host of BE THAT LAWYER and a four-time author, for an exclusive opportunity to learn:

• Craft a powerhouse plan for 2024
• Cultivate an unforgettable personal brand
• Harness the power of low-hanging fruit
• Master the art of selling

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In this episode, Steve Fretzin and Elizabeth Tresp discuss:

• How Elizabeth started her law firm (and manages her other businesses as well).
• The secret of work-life balance.
• Managing workload capacity and workload ability when hiring.
• Understanding your core competencies and trying new things.

Key Takeaways:

• The work-life balance will change throughout your career and will look different for every person.

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In this episode, Steve Fretzin and Jeff Kimmel discuss:

• Understanding the business and the finances of the firm.
• Referrals, delegation, and trust in your team.
• Communicating clearly and confidently to your client about transitions in teams.
• Scaling down to scale up.

Key Takeaways:

• Everyone has their own way of managing – find the way that works for you and the

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By Steve Fretzin
For many attorneys the concept of making equity partner at their firm is quite appealing. It’s what you may have been working for all along. Gaining ownership, inclusion and a seat at the table can feel special and provide more security than what you might feel as an associate or income partner. The road to get there,…

In this episode, Steve Fretzin and Joe Tamburino discuss:

• Why lawyers struggle to build a book of business and a law practice. 
• Honing your skills and learning from others. 
• Communication, expectations, and building a great team. 
• Building media relationships. 

 
Key Takeaways:

• You have to have confidence in yourself, no matter what venture you go into in life. 
• Having a

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