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In this episode, Steve Fretzin and Stewart Wessel discuss:

  • How Stewart got into legal recruiting.
  • The control and freedom that comes from having your own book of business.
  • Building your network.
  • Understanding the market for 1+1=3.

Key Takeaways:

  • As a younger lawyer, you do not have to start building your book alone – you can bring a more senior attorney

In this episode, Steve Fretzin and Diane DiResta discuss:

  • The value of speaking both in person and virtually.
  • Common mistakes lawyers make when speaking.
  • Understanding your audience.
  • What to do when you’re nervous (and why those nerves are selfish).

Key Takeaways:

  • Fit is often about culture, not about a skill mismatch.
  • It doesn’t matter if you are a fast speaker,

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:

  • Social media and your law firm.
  • Doing research on LinkedIn for potential connections.
  • Taking accountability for what you publish on social media.
  • Directing people back to your website for the full content and owning your content on your website.

Key Takeaways:

  • Be on the social

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:

  • The first step lawyers and law firms need to do before marketing themselves.
  • Positioning yourself as uniquely qualified to help your client.
  • Perspective client avatars and referral partners.
  • Pros and cons of specializing and finding your niche.

Key Takeaways:

  • Look at what you are already

Whether 2023 was a triumph or a challenge, it’s time to seize control of your success in 2024. Join Steve Fretzin, the accomplished host of BE THAT LAWYER and a four-time author, for an exclusive opportunity to learn:

  • Craft a powerhouse plan for 2024
  • Cultivate an unforgettable personal brand
  • Harness the power of low-hanging fruit
  • Master the art of selling

In this episode, Steve Fretzin and Elizabeth Tresp discuss:

  • How Elizabeth started her law firm (and manages her other businesses as well).
  • The secret of work-life balance.
  • Managing workload capacity and workload ability when hiring.
  • Understanding your core competencies and trying new things.

Key Takeaways:

  • The work-life balance will change throughout your career and will look different for every person.

In this episode, Steve Fretzin and Jeff Kimmel discuss:

  • Understanding the business and the finances of the firm.
  • Referrals, delegation, and trust in your team.
  • Communicating clearly and confidently to your client about transitions in teams.
  • Scaling down to scale up.

Key Takeaways:

  • Everyone has their own way of managing – find the way that works for you and the

In this episode, Steve Fretzin and Joe Tamburino discuss:

  • Why lawyers struggle to build a book of business and a law practice. 
  • Honing your skills and learning from others. 
  • Communication, expectations, and building a great team. 
  • Building media relationships. 

Key Takeaways:

  • You have to have confidence in yourself, no matter what venture you go into in life. 
  • Having a

In this episode, Steve Fretzin and Emily Witt discuss:

  • How Emily’s Be That Lawyer tipping point started by rock climbing.
  • Top reasons lawyers are looking to move firms.
  • Advice for lawyers searching for a move.
  • One thing lawyers wish they knew.

Key Takeaways:

  • Many lawyers feel they are in the dark in regards to their career progression.
  • During the pandemic,