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Steve Fretzin

Latest from Fretzin, Inc.

By Steve Fretzin & Alefiyah Lindo
By February, most lawyers are already back in motion, but this is still a smart checkpoint. Take a clear look at what you carried forward from 2025, what is producing results, and what deserves less attention this year. A short reset now can save months of frustration later.
That is why this conversation with

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By Steve Fretzin &  Colleen Breems
When I sat down with Chicago family law partner Colleen Breems, we talked about something most lawyers think about but hesitate to do, niching down. Not as a branding gimmick, but as a long-term strategy for building authority, earning trust, and creating leverage. Colleen has done exactly that in Cook County, building a strong

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By Steve Fretzin &  Wes Lungwitz
I love tradition, but I love results more. That is why Albert Einstein’s line stuck with me, the measure of intelligence is the ability to change. In 2026, that is not a motivational poster, it is a survival skill. Your legal skills still matter, your reputation still matters, and your relationships still matter, but

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In this episode, Steve Fretzin and Colleen Breems discuss:
  • Letting a niche form over time
  • Earning trust through depth and preparation
  • Using competence as the foundation of marketing
  • Positioning intentionally with the right relationships

Key Takeaways:

  • Niching down is a gradual process shaped by consistency, passion, and earned trust. Being focused does not require rejecting all other work, only clarifying

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In this episode, Steve Fretzin and Tom Conner discuss:
  • Treating note-taking as professional insurance
  • Using discomfort to set daily priorities
  • Choosing relationships as the foundation of business development
  • Letting character determine long-term success

Key Takeaways:

  • Relying on memory is a gamble, especially when ideas, tasks, and details arrive constantly. Writing everything down ensures nothing important slips through the cracks. The

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By Steve Fretzin &  Matthew Fornaro
Kicking off the new year, I sat down with Florida business attorney Matthew Fornaro to talk about two things every lawyer needs to get serious about, building the business side of their practice, and using AI the right way. Matthew has lived both worlds, big firm litigation and an 11-year run as a law

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By Steve Fretzin & Tom Conner
Most lawyers never get a playbook for the business side of law. That is why conversations like this matter. Tom Conner spent 45 years building a trial practice in Houston, and he credits simple disciplines, consistent relationships, and a reputation-first mindset for creating a career that lasted. In this episode, we unpack the habits

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By Steve Fretzin & Jennifer Gillman
Most lawyers wait far too long to take business development seriously. They tell themselves they will focus on it once they are settled, once they make partner, once the workload eases up. The problem is that moment rarely arrives. The longer you wait, the harder it becomes to change direction.
That is why my

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In this episode, Steve Fretzin and Jennifer Gillman discuss:
  • Building rainmaking as a sustainable, early-career practice
  • Shifting mindset to overcome fear and unlock visibility
  • Using small, consistent actions to compound business development
  • Gaining autonomy by moving from service partner to rainmaker

Key Takeaways:

  • Becoming a happy rainmaker is not a late-career scramble but a long game that should begin as

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By Steve Fretzin & Noel Bagwell
Profit-first leadership, and why “busy” is not the same as sustainable
If you are bringing in strong revenue but still feel boxed in by the calendar, the overhead, or the constant pressure to keep billing, you are not alone. A lot of lawyers run firms that look successful on paper, yet they are one

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