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The Business Model That Could Change How Law Firms Grow
By Steve Fretzin and Frederick Shelton
Legal MSOs are bringing outside capital and business expertise into law firms in a way many lawyers have never encountered. The opportunity could be significant, but understanding who controls what may be the most important part of the deal.
For decades, lawyers have had

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Could outside expertise and capital help law firms grow without taking control of legal judgment? This episode explores how MSOs may transform law firm operations—and why choosing the right partner matters.
 
In this episode, Steve Fretzin and Frederick Shelton discuss:

  • Legal MSOs and law firm back-office operations
  • Rule 5.4 and protecting lawyers’ independence
  • Platform firms, bolt-ons, and deal economics

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AI Is Changing More Than Legal Work. It Is Changing the Business of Being a Lawyer
By Steve Fretzin and Frank Ramos
AI may make legal work faster, but its bigger impact could be on how lawyers build their brands, find clients, manage their time, price their services, and create careers that remain valuable.
Most conversations about artificial intelligence and

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AI is changing how lawyers market themselves, manage work, and bill for their services—but using it responsibly takes more than the right tools. Explore practical ways to put AI to work while protecting client confidentiality and making room for human oversight.
 
In this episode, Steve Fretzin and Frank Ramos discuss:

  • AI for personal branding and business development
  • AI-assisted presentations

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The Growth Trap Law Firms Need to Avoid
By Steve Fretzin and Scott Rahn
Why sustainable law firm growth requires knowing when to hire, when to adapt, and sometimes when to say no to more business.
Growth sounds like something every law firm should want. More clients, more revenue, more attorneys, more offices, and more opportunities usually look like signs

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What Mistakes Do Lawyers Commonly Make On LinkedIn?
Many lawyers view LinkedIn as a waste of time, failing to engage or connect meaningfully with others. This platform is crucial for business development, branding, and leveling the playing field. Treating LinkedIn like any non-professional social media site is a mistake; it is a business tool that can open doors to opportunities…

How can a law firm grow while protecting its people and its reputation? Scott Rahn shares how relationship-building, values-based hiring, and honest conversations can help firms serve clients well without burning out their teams.
 
In this episode, Steve Fretzin and Scott Rahn discuss:

  • Long-term friendships and professional relationships
  • Scott’s path into private wealth disputes
  • Generational differences in law firms

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The Work Lawyers Should Stop Doing Themselves
By Steve Fretzin and Jaime Nacach
Why better delegation is not just about getting work off your plate, but creating more time for clients, business development, leadership, and the life you actually want.
Lawyers have a strange relationship with time. They know exactly what an hour of their time is worth, sometimes down

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Lawyers can’t do everything themselves—and trying to may cost them time, focus, and growth. This episode explores how to delegate effectively, build trust with remote assistants, and focus on the work that matters most.
 
In this episode, Steve Fretzin and Jaime Nacach discuss:

  • Delegation and prioritization for lawyers
  • Choosing tasks and roles for virtual assistants
  • Training remote team members

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What the Best Business Books Can Teach Lawyers About Building a Better Practice
By Steve Fretzin and Brian Klein
How lessons from great business books can help lawyers become better listeners, manage their time, delegate effectively, communicate value, improve client service, and build healthier law firms.
I have interviewed hundreds of lawyers, coaches, consultants, and business leaders on BE THAT

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