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By Steve Fretzin & Jennifer Gilman
Building a Book of Business
There’s one simple truth about being a lawyer that often gets overlooked: having your own book of business gives you the ultimate freedom. Whether it’s the ability to command respect within your firm, negotiate better opportunities, or pivot to a firm that values your practice, a solid client base

In this episode, Steve Fretzin and Kyle Harbaugh discuss:

  • Challenges in law firm business operations
  • The importance of business strategy in law firms
  • Hiring and leadership in law firms
  • Leveraging AI and technology for growth

Key Takeaways:

  • Many attorneys excel in legal practice but struggle with business management because law school does not prepare them for running a firm, resulting

In this episode, Steve Fretzin and Dennis Meador discuss:

  • How lawyers can market themselves effectively in an increasingly competitive industry
  • The role of personal branding in helping attorneys differentiate themselves from competitors
  • Why podcasting is a valuable tool for business development and client acquisition
  • Adapting to changing trends in SEO, social media, and content marketing

Key Takeaways:

  • Most potential clients

In this episode, Steve Fretzin and Blake Strautins discuss:

  • The importance of business development for lawyers
  • How accountability and culture shape a law firm’s success
  • Time management and delegation for legal professionals
  • Personal and professional growth in legal leadership

Key Takeaways:

  • Building connections early with strategic partners, attorneys, and clients creates long-term opportunities, referrals, and career growth.
  • A workplace culture

In this episode, Steve Fretzin and Mina Haque discuss:

  • Overcoming challenges in growing a law practice
  • The impact of digital tools on professional success
  • Essential skills lawyers need beyond legal expertise
  • The mindset shifts necessary for entrepreneurial success

Key Takeaways:

  • Solo law practice has become significantly more accessible due to virtual offices, law practice management software, and online marketing, reducing

In this episode, Steve Fretzin and Belle Walker discuss:

  • Why law firms struggle with inefficiencies and miscommunication
  • The impact of unclear roles and accountability gaps in law firms
  • How legal technology and AI are changing law firm operations
  • Why structured processes are essential for business growth and client satisfaction

Key Takeaways:

  • Lawyers often assume their team understands their expectations, but

In this episode, Steve, Nicola, and Shereen discuss:

  • Building strong relationships between in-house and outside counsel
  • The importance of business acumen in legal practice
  • Networking and business development for lawyers
  • Adapting to the evolving legal industry

Key Takeaways:

  • Outside counsel should recognize that in-house lawyers often make rapid decisions with limited information and need concise, actionable legal guidance rather than

In this episode, Steve Fretzin and Mike Chastaine discuss:

  • Managing time effectively and focusing on high-value tasks
  • Law firm growth and business development
  • The psychology of productivity
  • Work-life balance and self-improvement

Key Takeaways:

  • Prioritizing control over your daily schedule is essential because, rather than trying to manage time itself, lawyers should focus on managing their actions by scheduling focused work

In this episode, Steve Fretzin and Bruce La Fetra discuss:

  • The importance of understanding your best clients
  • Marketing strategy for law firms in a competitive landscape
  • The difference between experts and advisors
  • The power of client testimonials and validation

Key Takeaways:

  • The best clients are not only more profitable but also easier to work with, as they buy faster, pay

In this episode, Steve Fretzin and James Rodgers discuss:

  • Evolution and confusion surrounding DEI in the workplace
  • Human nature’s role in shaping workplace dynamics
  • AI and automation as the next diversity challenge
  • Managing generational differences in the workforce

Key Takeaways:

  • DEI has repeatedly risen and fallen as activists and organizations redefine it, creating confusion over its true purpose.
  • The next