Hiring Isn’t a Gut Call. It’s a Numbers Call.
EP333 of Profit With A Plan Podcast
Released January 13, 2026
Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping
Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist
🎯 Episode Summary
Ever think, “If I could just clone myself, everything would run smoother”? Same.
But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face.
You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction.
🎥 What You’ll Learn
• How to tell if you’re ready to hire, or just tired
• The financial signs you should check before adding payroll
• Why hiring the “obvious” role first can backfire
• How to prioritize hires that buy back time and create capacity
• A simple way to test if you can afford a hire before you make it
• Why ramp-up time matters (and how to plan for it)
• How to avoid hiring chaos, job creep, and bad onboarding
⏱️ Timestamp Highlights
00:00–01:49 The “clone myself” moment and the real question behind hiring
02:00–03:11 What Profit With A Plan is all about
02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap)
03:12–03:53 Introducing Jen Fizer and her practical CFO approach
04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring
06:45–08:10 “You can do anything, you can’t do everything” and why order matters
08:33–11:16 The hiring sequence story: why the salesperson hire would have failed
11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time
15:56–19:42 Hiring mindset traps: micromanaging vs dumping work
20:40–23:14 The first financial question: can you pay yourself yet?
23:15–25:22 What to hire first: the simple “good at it / like it” framework
27:03–28:38 Why outsourcing and fractional support can be smarter early on
29:01–31:02 Org chart truth: start lower before you hire expensive “titles”
31:28–32:23 Where to find Jen + her free cash flow template
33:29–34:14 Wrap-up + Profit Booster Growth Map reminder
🔗 Resources & Links
MKB CFO & Bookkeeping website
mkbcfo.com
Free cash flow template (13-week projection)
mkbcfo.com/cashflow
Email Jen
jen@mkbcfo.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it.
🚀 Profit-Driven Resources
Grab your free Profit Booster Growth Map
profitbooster.biz/growthmap
It helps you spot profit leaks and identify your top revenue moves fast.