One of my clients came to me because her mentor died without ever writing his book — and she didn’t want to make the same mistake. In this week’s article, I share what a legacy book actually is, why your expertise is irreplaceable, and why “one of these days” is not a strategy. If you’ve ever thought about capturing your
As Trusted Advisors, we’re often asked to speak — and we show up prepared, credible, and ready to deliver value. But what happens after the room empties? In this week’s article, I’m sharing how a strategically crafted book transforms a single presentation into an ongoing source of referrals, clients, and premium engagements.
Two Trusted Advisors. Same credentials. Same years of experience. One has a book. One doesn’t. Six months from now, their positioning—and their revenue—look completely different.
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A business card is just a piece of trash that will be thrown away. ~Me
It’s true—every business card (after it ends up in a drawer, purse, or pocket) eventually gets tossed. Maybe you enter the contact information into your phone first. Maybe you don’t.
Instead, imagine what happens to a book.
A professionally
Two Trusted Advisors with identical credentials walk into a prospect meeting. One has a book. One doesn’t. Guess who walks out with the premium engagement? Here’s the math behind the credibility multiplier.