Consulting

Marcia talks with author, podcaster, speaker & buy/sell expert David C Barnett about what to expect when selling your company also from the angle of the buyer’s side.   David explains important factors that sellers need to have in place so that buyers don’t look for discounts.  And buyers are always looking for ways to discount the price. You don’t need

Don’t settle, find the talented employees you need!Finding, hiring and retaining skilled employees is one of the top challenges for human resource departments and managers. It feels like the traditional approach to employment has been upended, a result of the COVID-19 pandemic and all the changes in where and how we work, pay scales, and a new dynamic that has

Company culture is like a flower garden. When you invest time and energy into nurturing the seeds, you’re bound to create a place where beautiful flowers will grow and thrive. 
You can also plant seeds and leave them to their own devices. You may grow some flowers, but you’ll also grow weeds that will likely take over.
Like the garden,

Supply chains are the heart and arteries that drive a company’s strategic success.  From raw materials through the full life cycle of the product or service, lean supply chains have constantly changing requirements and have been significantly challenged with the frequency of massive disruptions.  The Supply Chain Hierarchy of Needs™ provides a framework for supply … Continue reading Supply Chain

Good products and a good privacy notices are two things every e-commerce company needs to be successful.
Thanks to the best practices that consumer privacy laws like the European Union’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act have helped usher in, any business that collects and processes the personal information of its customers online needs to

Award-winning national broadcast journalist and co-founder, host and producer of Green TV, Betsy Rosenberg, focused on getting corporate media to pay attention to the climate crisis for years and felt alone in her mission.  Undaunted, her feelings about the crisis motivated her to persist. Now she’s finding more liked-minded people with a similar vision to have a media outlet –

In this episode, Steve Fretzin and Chris Engelman discuss:

  • Understanding what your client is looking to do and what their challenges are. 
  • Common mistakes lawyers make with their finances. 
  • Similarities between wealth management advisors and lawyers. 
  • Be proactive in building your client relationships. 

 
Key Takeaways:

  • Take a step back and think. Newspapers are in the business of selling newspapers

You might be unique, but it won’t matter to your prospects unless it’s a hot-button issue for them– an issue or pain that they perceive as important. A Market Dominating Position is basically a USP (Unique Selling Proposition) or distinctive advantage targeting the hot buttons of your market. This is the foundational element of marketing that when engaged can increase