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Consulting

In a world where lawyers are drowning in billable hours and generic marketing, this episode breaks down how to build an authentic brand, escape time traps through delegation, and use content strategically instead of reactively. Discover how small shifts in mindset and marketing execution can unlock both growth and a better life outside the office.
In this episode, Steve Fretzin

AI is helping supercharge cybercrime — and today’s businesses are squarely in the crosshairs. Attacks are faster, smarter, and harder to spot than ever before. For most small and medium-sized businesses, the question is no longer if an attack will happen. It’s when.
Cybercriminals are using artificial intelligence to create scams that look real, sound real, and move at lightning

EP344 of Profit With A Plan Podcast
Released May 6, 2025

Guest: Jerry Potter: YouTube Lead Generation Strategist
Host: Marcia Riner, CEO of Infinite Profit, business growth strategist
🎯 Episode Summary
Most business owners get YouTube wrong because they’re following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.

In this episode, Jerry

Leadership often evolves faster than formal training. Many business leaders rise through technical ability, industry knowledge, or entrepreneurial drive. Yet leadership at higher levels demands a different skill set. Communication becomes more complex. Decisions carry a broader impact. Relationships require greater attention. Executive coaching can help leaders sharpen these skills and strengthen organizational performance.Recognizing when coaching may be helpful is

By Steve Fretzin and I’Asia Scarlett-Jones
Strategy over conflict, and why not every client needs a courtroom
If you are practicing family law, or really any area of law that involves high emotion, you know how quickly things can escalate. Clients come in upset, reactive, and often looking for someone to match that energy. The default for many lawyers is

What does it mean to be a Rainmaker in the legal world?
Being a Rainmaker in the legal world means consciously focusing on growing a law practice rather than just practicing law. It involves building a brand, nurturing relationships, growing business consistently, and contributing to the firm and personal law practice. Rainmakers aim to have their own book of business,