August 2023

Attorneys face unique challenges when it comes to marketing their services. Top among them is understanding the fundamental differences between Business to Consumer (B2C) and Business to Business (B2B) marketing strategies. In this blog post, I’ll explore the distinctions between these two approaches and the most effective tactics for attorneys in each category. Additionally, we’ll discuss the execution of a…

Authors Kimberly Layne, Twiana Armstrong and I share our journeys and provide tips about how we show up as our authentic selves.
Find more about Kimberly and Twiana here:
Kimberly Layne: https://www.kimberly-layne.com/
Twiana Armstrong: https://linkedin.com/in/twianaarmstrong
#AuthenticSelf #Authenticity #TrueSelf #Roaring2020s
[Video Transcript]
[Twiana Armstrong]
Showing up as your authentic self requires building a mental muscle that draws upon journeying from self-awareness…

Overview: Everywhere you turn today, “AI” is a hot topic. But what does it mean? And how can small business owners navigate the strange, exciting new world of artificial intelligence?
If you’ve been paying any attention at all to technology headlines in the past year or two, you’ve undoubtedly seen two little letters pop up time and time again: AI.…

We hope you’ve had a great first half of 2023! In this quarter’s Market, Economy & Portfolios in 20 Minutes, we discuss:
  • A breakdown of the stock market rally.
  • What improving inflation means for interest rates and the risk of recession.
  • How to decide if you should change your financial plan or investment strategies.

We hope you find it helpful

…

Ford Motor Company has filed suit against Blue Cross Blue Shield, accusing the health insurer of conspiring to fix prices to reduce competition and violating antitrust laws. More specifically, Ford claims that the Blue Cross scheme to reduce competition between entities deprived it of the opportunity to purchase health insurance coverage from lower-cost competitors or at costs determined by the…

In today’s competitive job market, personal branding has become a crucial factor in achieving career success. Gone are the days when a stellar resume and qualifications alone were enough to land you your dream job. Employers now seek candidates who can stand out from the crowd, showcase their unique strengths, and build a strong personal brand.
Understanding Personal…

Data privacy laws have had quite a year so far. Seven U.S. states have passed new data privacy laws in 2023, six of which are signed. These laws will take effect anywhere from 2024–2026. This means that 12 states currently boast comprehensive data privacy and consumer protection law. It’s also safe to assume that more states will follow suit. 
This…

What are you currently withholding from your paycheck? Tax withholdings represent the amount of federal income tax taken out of your paycheck each pay period in preparation for your federal tax bill.

Most people do the standard withholding to which their employer defaults. Should you consider changing this number? How might that help you down the line?

Adjusting Your Tax…