Public relations is most simply defined as storytelling. Good stories don’t change, but PR is evolving, finding new ways to share these stories on behalf of its clients.
For PR, the writing is no longer on the wall—it’s on your phone, your computer and in any casual glance on LinkedIn, TikTok, X or the social media feed of a powerful…
The rise of deepfakes seriously threatens brand trust and reputation. As these manipulation technologies become more advanced, businesses must stay ahead and alert to potential damage and misinformation. To prepare for this new wave of digital deceit, companies need to be informed and alert to their vulnerabilities. Deepfakes use artificial intelligence to create realistic videos, audio or images of people…
The following best practices have never been more relevant than today:
No more “thoughts and prayers”: Express compassion without spouting the same trite and empty phrases. Shareholders, customers and employees want to hear genuine words of comfort. These should be sincere and well-timed – nothing lengthy and repetitive. Offer support with actions and resources. Press conferences are to deliver facts,…
Questions as 2025 comes knocking:
How do we use AI to boost visibility?
Are we ready for a crisis?
Are we up to speed with website, social media and other digital platforms?
Do we promote our executive leadership as thought leaders?
What’s the updated company story for 2025?
Answers that open the door to more business:
Integrate AI-Enhanced Tools: Over…
We are only as good as the most recent search for our company, brand or name. Executives overcoming negative publicity or dealing with a crisis know this too well. SEO isn’t just important—it’s a brand’s secret digital weapon for outshining competitors, promoting positive content, connecting with an audience and growing revenue.
The digital landscape is changing, and SEO can move…
CEOs know when a lawsuit is filed in the courts, reputations hang on the scales of Lady Justice. Most attorneys know this too, and for those in need of a reminder, OWC is approved by the State Bar of California to provide MCLE credit for our one-hour program in managing reputation during litigation. Here are some highlights of a crash…
It’s natural for a CEO to be wary about media interviews—and it’s also unnecessary and counterproductive. Business leaders know more about their sector than any reporter does and should welcome the chance to show it. Strong answers build trust, show leadership and demonstrate expertise.
Here’s how to prepare for that next media interview:
* Anticipate The Questions – “Why did…
We’re entering the last quarter of the game called business. Now is the time to defend our lead with first-team public relations tactics that enhance the brand, engage employees and showcase innovation. Are our customers, employees and investors/partners applauding? Do we have revenue growth? Are the right players in the right place on our teams?
Here are five tenets of…
Threads is getting great press, but what will it get you? “Microblogs” or “short message-sharing platforms” like Twitter (now X,) Threads, Bluesky and Mastodon are heating up the social media landscape. Threads is Meta’s new social media platform with 100 million sign-ups in its first week. Compare that to Mastodon (2 million users) and Bluesky (1 million) and you can…
Sustaining passion and purpose in a company’s workforce has lately been a challenge of balancing remote and hybrid personal schedules in the face of a possible recession. Employees have been whipsawed by persistently high inflation, student loan debt and news of pending job losses. After the pandemic, the current economic and social climate feels like a double punch. No wonder…
